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121.
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Market-driven management : strategic and operational marketing / Jean-Jacques Lambin ; with Isabelle Schuiling
Book
Publication
New York : Palgrave, 2012
Description
XXV, 590 p. ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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122.
|
Marketing management and strategy / Peter Doyle, Phil Stern
Book
Publication
New York : Prentice Hall, 2006
Description
xii, 446 p. ;
27 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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123.
|
The portable MBA in marketing / Alexander Hiam, Charles D. Schewe
Book
Publication
New York : John Wiley & Sons, 1992
Description
XIV, 464 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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124.
|
Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W.Stuart
Book
Publication
Harlow : Pearson, 2018
Description
594 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (1).
Reference (1).
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125.
|
Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mônica Rosenberg, Cláudia Freire, Brasil Ramos Fernandes
Book
Publication
São Paulo : Pearson, cop. 2006
Description
xxii, 750 p. :
il. ;
28 cm
LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (4).
Reference (1).
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126.
|
Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
Book
Publication
Harlow : Pearson , cop. 2020
Description
676 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
127.
|
Marketing : um desafio incontornável para as microempresas / Raquel Reis Soares, Carmo Leal, Márcia Herter
Book
Publication
Lisboa : Actual, 2019
Description
170 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca Universidade Europeia (Lispólis)
Availability
Available (3).
Checked out (4).
|
|
128.
|
Marketing em ação : uma nova abordagem para lucrar, crescer e renovar / Philip Kotler, Dipak C. Jain, Suvit Maesincee ; trad. Afonso Celso da Cunha Serra
Book
Publication
Rio de Janeiro : Campus, 2002
Description
189 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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|
129.
|
Marketing : exercícios e casos / Herbert F. Holtje, José A. Guagliardi, José A. Mazzon
Book
Publication
São Paulo : McGraw-Hill, 1982
Description
x, 243 p.
LocationBiblioteca IADE-UE
Availability
Reference (1).
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|
130.
|
Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mônica Rosenberg, Cláudia Freire, Brasil Ramos Fernandes
Book
Publication
São Paulo : Pearson Prentice Hall, reimp. 2010
Description
xxiv, 750 p. :
il. ;
29 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
131.
|
Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Sonia Midori Yamamoto ; rev. Edson Crescitelli, Iná Futino Barreto
Book
Publication
São Paulo : Pearson Education, 2018
Description
XXII, 874 p. :
il. ;
29 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (1).
Checked out (2).
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|
132.
|
Administração de marketing : análise, planejamento e controle / Philip Kotler ; Meyer Stilman, Danilo A. Nogueira, Roberto Simões, trad.
Book
Publication
São Paulo : Atlas, 1988
Description
3 vols.
LocationBiblioteca IPAM Porto
Availability
Reference (3).
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|
133.
|
Brandfift Budapeste : gestão online de marca / Pedro Sousa Gomes ; orient. Sílvia Bandeira
Book
Publication
Porto : IPAM, 2017
Description
70 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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134.
|
A empresa orientada para o mercado : compreender, atrair e manter clientes valiosos / George S. Day ; trad. Nivaldo Montingelli Jr
Book
Publication
Porto Alegre : Bookman, 2001
Description
265 p. ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
135.
|
Marketing management : analysis, planning, and control / Philip Kotler
Book
Publication
New Jersey : Prentice Hall, 1984
Description
794 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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|
136.
|
Readings and cases in basic marketing ; ed. E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz
Book
Publication
Homewood : Irwin, 1987
Description
IX, 365 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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|
137.
|
Marketing para empreendedores e pequenas empresas / Manuel Portugal Ferreira, Nuno Rosa Reis, Fernando Ribeiro Serra
Book
Publication
Lisboa : Lidel, 2009
Description
XII, 387 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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138.
|
Marketing / Paul Baines, Chris Fill, Sara Rosengren
Book
Publication
New York : Oxford, 2017
Description
xxxii, 732 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
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|
139.
|
Problems in Marketing : applying key concepts and techniques / Luiz Moutinho, Charles S. Chien
Book
Publication
London : Sage Publications, 2008
Description
XIII, 322 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
140.
|
A handbook of management techniques : a comprehensive guide to achieving managerial excellence and improved decision making / Michael Armstrong
Book
Publication
London : Kogan Page, 2006
Description
xii, 640 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|