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Marketing management : a strategic planning approach / Victor P. Buell

Main Author Buell, Victor P. Publication New York : McGraw-Hill, 1984 Description 682 p. ; 24 cm Series McGraw-Hill series in marketing ISBN 0070088659 Topical name Marketing
Mercado
Planeamento
Estudo de casos
Marketing - Gestão
Marketing estratégico
Consumidor - Comportamento CDU 658.8

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