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Details for: Marketing management, a strategic planning approach
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Marketing management : a strategic planning approach / Victor P. Buell
Main Author
Buell, Victor P.
Publication
New York : McGraw-Hill, 1984
Description
682 p. ; 24 cm
Series
McGraw-Hill series in marketing
ISBN
0070088659
Topical name
Marketing
Mercado
Planeamento
Estudo de casos
Marketing - Gestão
Marketing estratégico
Consumidor - Comportamento
CDU
658.8
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Biblioteca IADE-UE
658.8 BUE
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IA2720
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