Normal view MARC view ISBD view

Principles of marketing / Philip Kotler, Gary Armstrong

Main Author Kotler, Philip, 1931- Coauthor Armstrong, Gary Edition 5th ed. Publication New Jersey : Prentice Hall, 1991 Description XXIII, 711 p. Series The Prentice-Hall series in marketing ISBN 0-13-691247-8 Abstract Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing Topical name Marketing
Marketing - Gestão
CDU 658.8
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 KOT 967 Depósito 967
Total holds: 0

Suitable for undergraduate Principles of Marketing courses, this classic textbook has provided many generations of marketing students with an exceptional introduction to marketing, written by one of the masters. With global examples and completely up-to-date with the latest marketing techniques, Principles of Marketing looks at the major decisions that marketing managers face in their efforts to balance an organisation's objectives and resources against needs and opportunities in the global marketplace. Covering exciting new topics such as Sustainability, this text continues to be a leader in the field of marketing

There are no comments for this item.

Log in to your account to post a comment.