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1. Marketing / Peter D. Bennett ; Robert P. Lamm, Robert A. Fry, colab. Book Publication New York : McGraw-Hill, 1988 Description XXVII, 763 p. LocationIPAM Porto Availability Available (1).

2. Marketing management : a strategic approach with a global orientation / Harper W. Boyd Jr., Orville C. Walker Jr., Jaen-Claude Larréché Book Publication Boston : McGraw-Hill, 1998 Description XXII, 547 p. LocationIPAM Porto Availability Available (1).

3. Marketing challenges : case exercises / Christopher H. Lovelock, Charles B. Weinberg Book Publication New York : McGraw-Hill, 1993 Description XXXIX, 628 p. LocationIPAM Porto Availability Available (1).

4. Marketing / Courtland L. Bovée, John V. Thill Book Publication New York : McGraw-Hill, 1992 Description XXXI, 761 p. LocationIPAM Porto, Biblioteca Universidade Europeia Availability Available (1). Reference (1).

5. Marketing management : a strategic planning approach / Victor P. Buell Book Publication New York : McGraw-Hill, 1984 Description 682 p. ; 24 cm LocationIADE-UE Availability Available (1).