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Problems in marketing / E. Raymond Corey, Christopher H. Lovelock, Scott Ward

Main Author Corey, E. Raymond Coauthor Lovelock, Christopher H.
Ward, Scott
Edition 6th ed. Publication New York : McGraw-Hill, 1981 Description XVIII, 810 p. ISBN 0-07-0131414 Abstract This is book consisting almost entirely of case problems that you will be asked to solve. As you work your way through each one, your knowledge and understanding of marketing will build. Generally the cases become increasingly complex as you go along, and the concepts, analytical approaches, and factual information you pick up from each can be applied to help solve the cases ahead.
Índice: Part I - The marketing process; Part II - Market selection and product planning; Part III - Marketing systems; Part IV - Communications strategy; Part V - Marketing research; Part VI - Pricing; Part VII - Marketing organization.
Topical name Marketing
Marketing - Gestão
Estudo de casos - Gestão
CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 COR 934 Depósito 934
Total holds: 0

This is book consisting almost entirely of case problems that you will be asked to solve. As you work your way through each one, your knowledge and understanding of marketing will build. Generally the cases become increasingly complex as you go along, and the concepts, analytical approaches, and factual information you pick up from each can be applied to help solve the cases ahead.

Índice: Part I - The marketing process; Part II - Market selection and product planning; Part III - Marketing systems; Part IV - Communications strategy; Part V - Marketing research; Part VI - Pricing; Part VII - Marketing organization.

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