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1.
Essentials of marketing / Geoff Lancaster, Lester Massingham, Ruth Ashford Book Publication Berkshire : McGraw-Hill, 2002 Description XI, 549 p. LocationBiblioteca IPAM Porto Availability Available (1).

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2.
Future Marketing Book Publication Chicago : NTC Business Books, 2001 Description X, 244 p. LocationBiblioteca IPAM Porto Availability Available (1).

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3.
Marketing contemporâneo : novas práticas de gestão : com estudo de casos brasileiros ; Antonio Carlos Giuliani, org. Book Publication São Paulo : Saraiva, 2006 Description XXVI, 309 p. LocationBiblioteca IPAM Porto Availability Available (1).

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4.
Administración del marketing : conocimiento y habilidades / J. Paul Peter, James H. Donely Jr. ; trad. Andrés E. Chehade Durán ; rev. tec. Edgar Sánchez López Book Publication Madrid : Irwin, 1995 Description XV, 890 p. LocationBiblioteca IPAM Porto Availability Available (1).

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5.
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton Book Publication Boston : McGraw-Hill/Irwin, 2004 Description XXI, 728 p. LocationBiblioteca IPAM Porto Availability Available (1).

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6.
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons Book Publication New York : John Wiley Sons, 1995 Description X, 984 p. LocationBiblioteca IPAM Porto Availability Available (1).

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7.
Problems in marketing / E. Raymond Corey, Christopher H. Lovelock, Scott Ward Book Publication New York : McGraw-Hill, 1981 Description XVIII, 810 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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8.
Cases in marketing management / Luiz Moutinho Book Publication Wokingham : Addison-Wesley, 1995 Description 390 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2).

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9.
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Case study - campanha SUV híbridos Toyota : análise de resultados / Tiago Meleiro Gonçalves ; orient. Ricardo Cayolla Book Publication Porto : IPAM, 2018 Description 67 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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10.
Marketing : conceitos e casos portugueses ; org. Miguel Pina e Cunha... [et al.] Book Publication Lisboa : Escolar, 2004 Description 479 p. : il., gráficos LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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11.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh Book Publication Mason : Thomson, 2004 Description 714 p. ; 26 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2).

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12.
Readings and cases in basic marketing ; ed. E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz Book Publication Homewood : Irwin, 1987 Description IX, 365 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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13.
Marketing / Paul Baines, Chris Fill, Sara Rosengren Book Publication New York : Oxford, 2017 Description xxxii, 732 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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14.
Mercator : teoria e prática do marketing / Jacques Lendrevie... [et al.] Book Publication Lisboa : Dom Quixote, 1996 Description 644 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). Reference (2).

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15.
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A liderança e o marketing interno : a liderança como uma ferramenta de marketing Interno para motivar os clientes internos / Inês Rocha Borges ; orient. Catarina Domingos Book Publication Porto : IPAM, 2023 Description 96 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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