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1.
Manual de introdução ao marketing / José Castro Coelho, Vitor Ramos Correia Book Publication [S.l.] : Praeducar, 1998 Description 179 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE, Biblioteca Universidade Europeia (QBN) Availability Available (4).

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2.
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Marketing em Portugal : um guia de acção / João Coelho Nunes Book Publication Lisboa : Texto Editora, 1990 Description 167 p. : il. ; 22 cm. LocationBiblioteca IADE-UE Availability Available (1).

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3.
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The psychological basis of marketing / Gordon R. Foxall Article Analítico Marketing theory: a student text, p. 86-101 LocationBiblioteca IADE-UE Availability Available (1).

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4.
Os super-homens do marketing / Robert Heller ; Ana Cristina dos Reis e Cunha, trad. Book Publication Lisboa : Editorial Presença, 1989 Description 321 p. LocationBiblioteca IADE-UE Availability Available (1).

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5.
Total relationship marketing / Evert Gummesson Book Publication London : Routledge, 2012 Description XIV, 376 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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6.
Marketing management / Philip Kotler, Kevin L. Keller Book Publication Harlow : Pearson, 2016 Description 714, [118] p. ; 28 cm LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (3). Reference (1).

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7.
Marketing / J. P. Helfer, J. Orsoni Book Publication Paris : Vuibert, cop. 1988 Description 590 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). Reference (1).

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8.
Os horizontes do marketing / coord. Carlos Melo Brito, Paulo Lencastre Book Publication Lisboa : Verbo, 2000 Description 295 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (4). Reference (1).

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9.
Multinational marketing management / Warren J. Keegan Book Publication New Jersey : Prentice Hall, 1980 Description 613 p. ; 24 cm LocationBiblioteca IADE-UE Availability Reference (1).

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10.
Marketing / J. P. Helfer, J. Orsoni ; trad. Clara Bertrand Book Publication Lisboa : Sílabo, 1996 Description 631 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2). Reference (4).

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11.
Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W.Stuart Book Publication Harlow : Pearson, 2018 Description 594 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). Reference (1).

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12.
Analysis for marketing planning / Donald R. Lehmann, Rossell S. Winer Book Publication Boston : McGraw-Hill, cop. 2002 Description 256 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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13.
Market-driven management : strategic and operational marketing / Jean-Jacques Lambin ; with Isabelle Schuiling Book Publication New York : Palgrave, 2012 Description XXV, 590 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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14.
Marketing management and strategy / Peter Doyle, Phil Stern Book Publication New York : Prentice Hall, 2006 Description xii, 446 p. ; 27 cm LocationBiblioteca IADE-UE Availability Available (1).

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15.
Administração de marketing : análise, planejamento, implementação e controle / Philip Kotler ; trad. Ailton Bonfim Brandão Book Publication São Paulo : Editora Atlas , 1998 Description 725 p. : il. ; 28 cm LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3).

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16.
Marketing sem complicações! : para principiantes e profissionais de outras áreas / Armando Tadeu Rossi Book Publication São Paulo : Senac, 2003 Description 174 p. : il. ; 21 cm LocationBiblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (2).

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17.
Valoración de marcas : revisión de enfoques, metodologías y proveedores / Gabriela Salinas Book Publication Barcelona : Deusto, 2007 Description 263 p. : il. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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18.
Princípios de marketing / Charles W. Lamb Jr., Joseph F. Hair Jr., Carl MacDaniel ; trad. Luciana Penteado Miquelino ; rev. Tânia Maria Vidigal Limeira Book Publication São Paulo : Thomson, 2004 Description XX, 644 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). In transit (1).

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19.
Marketing para o século XXI / Philip Kotler ; trad. Saul Barata Book Publication Lisboa : Presença, 2000 Description 279 p. : il. ; 23 cm LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2).

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20.
Marketing para o século XXI / Philip Kotler ; trad. Saul Barata Book Publication Lisboa : Presença, 2001 Description 279 p. : il. ; 23 cm LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (3).

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