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141.
Marketing : exercícios e casos / Herbert F. Holtje, José A. Guagliardi, José A. Mazzon Book Publication São Paulo : McGraw-Hill, 1982 Description x, 243 p. LocationBiblioteca IADE-UE Availability Reference (1).

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142.
Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell Book Publication Boston : Houghton Mifflin Company, cop. 1983 Description 735 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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143.
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O desenvolvimento de um modelo de medição de employer value proposition alicerçado na análise das percepções dos clientes internos : estudo de caso do grupo X / José Maria Themudo Santos Acciaiuoli Doria ; orient. Mafalda Nogueira Book Publication Porto : IPAM, 2020 Description 134 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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144.
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O impacto do brand equity na intenção de compra de uma extensão de marca de luxo : estudo de caso Givenchy Beauty / Patrícia Carvalho Magalhães ; orient. José Luís Reis E-resource Publication Porto : IPAM, 2021 Description 92 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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145.
Marketing / Paul Baines, Chris Fill, Sara Rosengren Book Publication New York : Oxford, 2017 Description xxxii, 732 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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146.
Readings and cases in basic marketing ; ed. E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz Book Publication Homewood : Irwin, 1987 Description IX, 365 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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147.
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Estilos de humor em gestores portugueses em situação de crise COVID-19 : um diagnóstico de marketing interno / Márcia José do Nascimento ; orient. Patrícia Araújo Book Publication Porto : Instituto Português de Administração de Marketing, 2020 Description 105 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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148.
Marketing management : analysis, planning, and control / Philip Kotler Book Publication New Jersey : Prentice Hall, 1984 Description 794 p. ; 24 cm LocationBiblioteca IADE-UE Availability Reference (1).

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149.
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Brandlift Budapeste : gestão online de marca / Pedro Sousa Gomes ; orient. Sílvia Bandeira Book Publication Porto : IPAM, 2017 Description 70 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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150.
Princípios de marketing / Philip Kotler, Gary Armstrong ; Arlete Simille Marques, Sabrina Cairo, trad. ; Dilson Gabriel dos Santos, Francisco J. S. Mendizabal Alvarez, rev. Book Publication São Paulo : Prentice Hall, 2003 Description X, 593 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). Reference (1).

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151.
Mercator : teoria e prática do marketing / Jacques Lendrevie...[et.al.] Book Publication Lisboa : Dom Quixote, 1992 Description 516 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2). Reference (1).

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152.
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Covet House : the importance of digital marketing in the luxury industry / Beatriz Costa Gouveia Santos ; orient. Miriam Salomão Book Publication Porto : IPAM, 2023 Description 85 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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153.
Principles of marketing / Philip Kotler, Gary Armstrong Book Publication Harlow : Pearson Education, 2018 Description 734 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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154.
International marketing management : strategies and cases / Jean-Pierre Jeannet, Hubert D. Hennessey Book Publication Boston : Houghton Mifflin Company, cop. 1988 Description 873 p. ; 24 cm LocationBiblioteca IADE-UE Availability Reference (1).

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155.
Marketing : um desafio incontornável para as microempresas / Raquel Reis Soares, Carmo Leal, Márcia Herter Book Publication Lisboa : Actual, 2019 Description 170 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca Universidade Europeia (Lispólis) Availability Available (3). Checked out (4).

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156.
Marketing para empreendedores e pequenas empresas / Manuel Portugal Ferreira, Nuno Rosa Reis, Fernando Ribeiro Serra Book Publication Lisboa : Lidel, 2009 Description XII, 387 p. LocationBiblioteca IPAM Porto Availability Available (1). Reference (1).

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157.
A empresa orientada para o mercado : compreender, atrair e manter clientes valiosos / George S. Day ; trad. Nivaldo Montingelli Jr Book Publication Porto Alegre : Bookman, 2001 Description 265 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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158.
Marketing no sector público : um guia para um desempenho mais eficaz / Philip Kotler, Nancy Lee ; trad. Gabriela Perizzollo, Patrícia Lessa Flores da Cunha Book Publication Porto Alegre : Bookman, 2008 Description 350 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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159.
Mercator : teoria e prática do marketing / Jacques Lendrevie... [et al.] Book Publication Lisboa : Dom Quixote, 1996 Description 644 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). Reference (2).

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160.
A handbook of management techniques : a comprehensive guide to achieving managerial excellence and improved decision making / Michael Armstrong Book Publication London : Kogan Page, 2006 Description xii, 640 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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