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61.
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Marketing management : startegies and programs / Joseph P. Guiltinan, Gordon W. Paul
Book
Publication
New York : McGraw-Hill, 1994
Description
XVI, 480 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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62.
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The co-marketing solution
Book
Publication
Chicago : NTC Business Books, 2000
Description
210 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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63.
|
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden
Book
Publication
New York : McGraw-Hill, 1997
Description
XVII, 463 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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64.
|
Marketing management : a relationship approach / Svend Hollensen
Book
Publication
Harlow : Pearson Education, 2015
Description
XXXV, 683 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
65.
|
Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul
Book
Publication
New York : McGraw-Hill, 1991
Description
XVII, 449 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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66.
|
Perspectives on marketing management / Michael Baker
Book
Publication
Chichester : John Wiley Sons
Description
4 v.
LocationBiblioteca IPAM Porto
Availability
Available (4).
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|
67.
|
Principles of marketing : activebook version 1.0 / Philip Kotler, Gary Armstrong
Book
Publication
New Jersey : Prentice Hall, 2001
Description
XVII, 523 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
68.
|
Principles of marketing / Philip Kotler, Gary Armstrong
Book
Publication
New Jersey : Prentice Hall, 2001
Description
XXXI, 785 p. +
1 CD-ROM
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
69.
|
As decisões em marketing / Gary Jones ; trad. Eduardo Nogueira
Book
Publication
Lisboa : Presença, 1994
Description
250 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
70.
|
Marketing management : a strategic approach with a global orientation / Harper W. Boyd Jr., Orville C. Walker Jr., Jaen-Claude Larréché
Book
Publication
Boston : McGraw-Hill, 1998
Description
XXII, 547 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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71.
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Principles and practice of marketing / David Jobber
Book
Publication
London : McGraw-Hill, cop. 2001
Description
xxiv, 823 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (1).
In transit (1).
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72.
|
Marketing management / Philip Kotler, Kevin Keller
Book
Publication
Harlow : Pearson Education, 2012
Description
679 p. :
il. ;
28 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (2).
Reference (1).
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73.
|
Gestão de marketing / Joaquim Caetano, Luís Rasquilha
Book
Publication
Lisboa : Escolar, 2010
Description
x, 162 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (3).
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|
74.
|
Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox, Michael P. Mokwa
Book
Publication
New Jersey : Prentice Hall, 1995
Description
xii, 612 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (1).
Reference (1).
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75.
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Total relationship marketing / Evert Gummesson
Book
Publication
London : Routledge, 2012
Description
XIV, 376 p. ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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76.
|
Mastering market analytics : business metrics - practice and application ; ed. Robert Kozielski
Book
Publication
[Bingley] : Emerald Publishing, 2018
Description
XI, 426 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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77.
|
Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
Book
Publication
Harlow, Pearson : , 2023
Description
701 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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78.
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Principles of marketing engineering / Gary L. Lilien, Arvind Rangaswamy, Arnaud De Bruyn
Book
Publication
Reino Unido : Decision Pro, cop. 2013
Description
xvi, 263 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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79.
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Marketing Futureland : antecipação e resposta ao futuro do marketing / Luiz Moutinho, Nuno Teixeira, André Zeferino ; pref. Philip Kotler
Book
Publication
Lisboa, Lidel : , 2022
Description
XIX, 258 p.
LocationBiblioteca IPAM Porto
Availability
No copies available
Checked out (1).
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80.
|
Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W.Stuart
Book
Publication
Harlow : Pearson, 2018
Description
594 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (1).
Reference (1).
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