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81.
|
MKTG : principles of marketing / Charles Lamb, Joseph Hair, Jr., Carl McDaniel
Book
Publication
Boston : Cengage, 2021
Description
vii, 410 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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82.
|
Information et décision en marketing / Yves Evrard, Patrick le Maire
Book
Publication
Paris : Dalloz, 1976
Description
XII, 253 p.
Availability
No copies available
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83.
|
Marketing contemporâneo : novas práticas de gestão : com estudo de casos brasileiros ; Antonio Carlos Giuliani, org.
Book
Publication
São Paulo : Saraiva, 2006
Description
XXVI, 309 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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84.
|
Administração de marketing : análise, planejamento, implementação e controle / Philip Kotler ; trad. Ailton Bonfim Brandão
Book
Publication
São Paulo : Editora Atlas , 1998
Description
725 p. :
il. ;
28 cm
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (3).
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|
85.
|
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton
Book
Publication
Boston : McGraw-Hill/Irwin, 2004
Description
XXI, 728 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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86.
|
Future Marketing
Book
Publication
Chicago : NTC Business Books, 2001
Description
X, 244 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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87.
|
Essentials of marketing / Geoff Lancaster, Lester Massingham, Ruth Ashford
Book
Publication
Berkshire : McGraw-Hill, 2002
Description
XI, 549 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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88.
|
Casos europeus de marketing / Isabel Cantista, Paula Rodrigues
Book
Publication
Lisboa : Universidade Lusíada Editora, 2010
Description
107 p.
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (3).
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89.
|
Cases in marketing management / Luiz Moutinho
Book
Publication
Wokingham : Addison-Wesley, 1995
Description
390 p.
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (2).
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|
90.
|
Multinational marketing management / Warren J. Keegan
Book
Publication
New Jersey : Prentice Hall, 1980
Description
613 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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|
91.
|
Marketing challenges : case exercises / Christopher H. Lovelock, Charles B. Weinberg
Book
Publication
New York : McGraw-Hill, 1993
Description
XXXIX, 628 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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92.
|
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh
Book
Publication
Mason : Thomson, 2004
Description
714 p. ;
26 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (2).
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|
93.
|
Modèles et décision en marketing / Yves Evrard, Patrick le Maire
Book
Publication
Paris : Dalloz, 1976
Description
X, 156 p.
Availability
No copies available
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|
94.
|
Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons
Book
Publication
New York : John Wiley Sons, 1995
Description
X, 984 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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95.
|
Administración del marketing : conocimiento y habilidades / J. Paul Peter, James H. Donely Jr. ; trad. Andrés E. Chehade Durán ; rev. tec. Edgar Sánchez López
Book
Publication
Madrid : Irwin, 1995
Description
XV, 890 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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96.
|
Marketing : conceitos e casos portugueses ; org. Miguel Pina e Cunha... [et al.]
Book
Publication
Lisboa : Escolar, 2004
Description
479 p. :
il., gráficos
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
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97.
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Marketing sem complicações! : para principiantes e profissionais de outras áreas / Armando Tadeu Rossi
Book
Publication
São Paulo : Senac, 2003
Description
174 p. :
il. ;
21 cm
LocationBiblioteca IADE-UE, Biblioteca IPAM Porto
Availability
Available (2).
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98.
|
Casos prácticos de marketing / Jean-Jacques Lambin ; trad. Nora Lado, Jaime Rivera ; rev. Alejandro Mollá
Book
Publication
Madrid : McGraw-Hill, D. L. 2003
Description
xix, 427 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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|
99.
|
Problems in marketing / E. Raymond Corey, Christopher H. Lovelock, Scott Ward
Book
Publication
New York : McGraw-Hill, 1981
Description
XVIII, 810 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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100.
|
Frotas de veículos pesados de transporte rodoviário de mercadorias em Portugal importância e perspetivas de futuro / João Nuno Madeira Santos Silva ; orient. Isabel Romão
Book
Publication
Lisboa : IPAM
Description
117 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
No copies available
In transit (1).
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