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Marketing no sector público : um guia para um desempenho mais eficaz / Philip Kotler, Nancy Lee ; trad. Gabriela Perizzollo, Patrícia Lessa Flores da Cunha

Main Author Kotler, Philip, 1931- Coauthor Lee, Nancy Secondary Author Perizzollo, Gabriela
Cunha, Patrícia Lessa Flores da Publication Porto Alegre : Bookman, 2008 Description 350 p. ; 23 cm ISBN 9788577800698 Topical name Marketing
Serviços públicos
Marketing social
Marketing - Gestão
Marketing estratégico
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
658.8 LEE Available IA0270
Total holds: 0

Tít. orig.: Marketing in the public sector: a roadmap for improved performance

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