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1. Marketing contemporâneo : novas práticas de gestão : com estudo de casos brasileiros ; Antonio Carlos Giuliani, org. Book Publication São Paulo : Saraiva, 2006 Description XXVI, 309 p. LocationIPAM Porto Availability Available (1).

2. Cases in marketing management / Luiz Moutinho Book Publication Wokingham : Addison-Wesley, 1995 Description 390 p. LocationBiblioteca Universidade Europeia, IPAM Porto Availability Available (2).

3. Problems in marketing / E. Raymond Corey, Christopher H. Lovelock, Scott Ward Book Publication New York : McGraw-Hill, 1981 Description XVIII, 810 p. LocationIPAM Porto Availability Available (1).

4. Essentials of marketing / Geoff Lancaster, Lester Massingham, Ruth Ashford Book Publication Berkshire : McGraw-Hill, 2002 Description XI, 549 p. LocationIPAM Porto Availability Available (1).

5. Administración del marketing : conocimiento y habilidades / J. Paul Peter, James H. Donely Jr. ; Andrés E. Chehade Durán, trad. ; Edgar Sánchez López, rev. tec. Book Publication Madrid : Irwin, 1995 Description XV, 890 p. LocationIPAM Porto Availability Available (1).

6. Future Marketing Book Publication Chicago : NTC Business Books, 2001 Description X, 244 p. LocationIPAM Porto Availability Available (1).

7. Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons Book Publication New York : John Wiley Sons, 1995 Description X, 984 p. LocationIPAM Porto Availability Available (1).

8. Marketing : conceitos e casos portugueses ; Miguel Pina e Cunha... [et al.], org. Book Publication Lisboa : Escolar Editora, 2004 Description 479 p. : il., gráficos LocationIPAM Porto, Biblioteca Universidade Europeia Availability Available (2).

9. Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton Book Publication Boston : McGraw-Hill/Irwin, 2004 Description XXI, 728 p. LocationIPAM Porto Availability Available (1).

10. Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh Book Publication Mason : Thomson, 2004 Description 714 p. ; 26 cm LocationBiblioteca Universidade Europeia, IPAM Porto Availability Available (2).

11. Case study - campanha SUV híbridos Toyota : análise de resultados / Tiago Meleiro Gonçalves ; Ricardo Cayolla, orient. Book Publication Porto : Escola Superior do Porto - Instituto Português de Administração de Marketing, 2018 Description 67 p. LocationIPAM Porto Availability Reference (1).

12. Readings and cases in basic marketing ; E. Jerome McCarthy, ed. ; John F. Grashof, ed. ; Andrew A. Brogowicz, ed. Book Publication Homewood : IRWIN, 1987 Description IX, 365 p. LocationIPAM Porto Availability Available (1).

13. Marketing : exercícios e casos / Herbert F. Holtje, José A. Guagliardi, José A. Mazzon Book Publication São Paulo : McGraw-Hill, 1982 Description x, 243 p. LocationIPAM Porto, IADE-UE Availability Available (3).

14. Marketing / Paul Baines, Chris Fill, Sara Rosengren Book Publication New York : Oxford, 2017 Description XXXII, 732 p. LocationIPAM Porto, Biblioteca Universidade Europeia Availability Available (2).

15. International marketing management : strategies and cases / Jean-Pierre Jeannet, Hubert D. Hennessey Book Publication Boston : Houghton Mifflin Company, cop. 1988 Description 873 p. ; 24 cm LocationIADE-UE Availability Available (1).

16. Mercator : teoria e prática do marketing / Jacques Lendrevie... [et al.] Book Publication Lisboa : Dom Quixote, 1996 Description 644 p. LocationIPAM Porto, Biblioteca Universidade Europeia, IADE-UE Availability Available (4). Reference (2). In transit (1).

17. Marketing mix decisions : new perspectives and practices / ed. Roger A. Kerin and Rob O'Regan Book Publication Chicago : American Marketing Association, 2008 Description 196 p. ; 23 cm LocationIADE-UE Availability Available (1).

18. Radical marketing : from Harvard to Haley, lessons from ten that broke the rules and made it big / Sam Hill, Glenn Rifkin Book Publication New York : HarperPerennial, 2000 Description 277 p. ; 21 cm LocationIADE-UE Availability Available (1).

19. Marketing management : a strategic planning approach / Victor P. Buell Book Publication New York : McGraw-Hill, 1984 Description 682 p. ; 24 cm LocationIADE-UE Availability Available (1).