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1. Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell Book Publication Boston : Houghton Mifflin Company, cop. 1983 Description 735 p. ; 25 cm LocationIADE-UE Availability Available (1).

2. Marketing management : analysis, planning, and control / Philip Kotler Book Publication New Jersey : Prentice Hall, 1984 Description 794 p. ; 24 cm LocationIADE-UE Availability Reference (1).

3. Principles of marketing / Philip Kotler, Gary Armstrong Book Publication Harlow : Pearson Education, 2018 Description 734 p. LocationIPAM Porto Availability Reference (1).

4. Marketing no sector público : um guia para um desempenho mais eficaz / Philip Kotler, Nancy Lee ; trad. Gabriela Perizzollo, Patrícia Lessa Flores da Cunha Book Publication Porto Alegre : Bookman, 2008 Description 350 p. ; 23 cm LocationIADE-UE Availability Available (1).

5. Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik Book Publication Harlow : Pearson , 2017 Description 669 p. LocationIPAM Porto Availability No copies available Checked out (1).

6. Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mónica Rosenberg, Cláudia Freire, Brasil Ramos Fernades Book Publication São Paulo : Prentice Hall, 2007 Description 750 p. ; 28 cm LocationIADE-UE Availability Available (1).

7. Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Sónia Midori Yamamoto ; revisão técnica Edson Crescitelli Book Publication São Paulo : Pearson Education, cop. 2013 Description 765 p. ; 28 cm LocationIADE-UE Availability Available (1).

8. Princípios de marketing / Philip Kotler, Gary Armstrong ; Sabrina Cairo, trad. Book Publication São Paulo : Pearson Education, 2015 Description XIX, 780p. LocationIPAM Porto Availability Reference (1).

9. Administração de marketing : análise, planejamento, implementação e controle / Philip Kotler ; Ailton Bomfim Brandão, trad. Book Publication São Paulo : Atlas, 1998reimp. 2008 Description 726 p., [1] f. : il. LocationBiblioteca Universidade Europeia Availability No copies available In transit (1).