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121. Analysis for marketing planning / Donald R. Lehmann, Rossell S. Winer Book Publication Boston : McGraw-Hill, cop. 2002 Description 256 p. ; 24 cm LocationIADE-UE Availability Available (1).

122. A influência da gestão de reclamações na intenção de repetição de compra : o caso Zara / Mafalda Ermida da Ponte Moreira Fernandez ; Teresa Aragonez, orient. Book Publication Porto : Escola Superior do Porto - Instituto Português de Administração de Marketing, 2018 Description 89 p. LocationIPAM Porto Availability Reference (1).

123. The Routledge companion to the future of marketing / ed. Luiz Moutinho, Enrique Bigné, Ajay K. Manrai Book Publication Abingdon : Routledge, 2014 Description xxxi, 470 p. : il., gráf. ; 26 cm LocationBiblioteca Universidade Europeia Availability Reference (1).

124. Price management : strategy, analysis, decision, implementation / Hermann Simon, Martin Fassnacht Book Publication [Cham] : Springer, 2019 Description xviii, 558 p. LocationIPAM Porto Availability No copies available Checked out (1).

125. Principles of marketing engineering : Gary L. Lilien, Arvind Rangaswamy; Arnaud Bruyn. Book Publication Victoria, BC : Trafford, 2007 Description XIV, 210 p. LocationBiblioteca Universidade Europeia, IPAM Porto Availability Available (3).

126. Marketing management and strategy / Peter Doyle and Phil Stern Book Publication New York : Prentice Hall, 2006 Description XII, 446 p. ; 27 cm LocationIADE-UE Availability Available (1).

127. Market-driven management : strategic and operational marketing / Jean-Jacques Lambin ; with Isabelle Schuiling Book Publication New York : Palgrave, 2012 Description XXV, 590 p. ; 25 cm LocationIADE-UE Availability Available (1).

128. The portable MBA in marketing / Alexander Hiam, Charles D. Schewe Book Publication New York : John Wiley & Sons, 1992 Description XIV, 464 p. LocationIPAM Porto Availability Available (1).

129. Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W.Stuart Book Publication Harlow : Pearson, 2018 Description 594 p. LocationIPAM Porto, IADE-UE Availability Available (1). Reference (1).

130. Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mônica Rosenberg, Cláudia Freire, Brasil Ramos Fernandes Book Publication São Paulo : Pearson Prentice Hall, reimp. 2010 Description XXIV, 750 p. : il. ; 29 cm LocationBiblioteca Universidade Europeia Availability Available (2).

131. Marketing : exercícios e casos / Herbert F. Holtje, José A. Guagliardi, José A. Mazzon Book Publication São Paulo : McGraw-Hill, 1982 Description x, 243 p. LocationIPAM Porto, IADE-UE Availability Available (3).

132. Marketing em ação : uma nova abordagem para lucrar, crescer e renovar / Philip Kotler, Dipak C. Jain, Suvit Maesincee ; trad. Afonso Celso da Cunha Serra Book Publication Rio de Janeiro : Campus, 2002 Description 189 p. ; 23 cm LocationIADE-UE Availability Available (1).

133. Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mônica Rosenberg, Cláudia Freire, Brasil Ramos Fernandes Book Publication São Paulo : Pearson, cop. 2006 Description xxii, 750 p. : il. ; 28 cm LocationUE Lispólis, Biblioteca Universidade Europeia, IPAM Porto Availability Available (4). Reference (2).

134. Marketing : um desafio incontornável para as microempresas / Raquel Reis Soares, Carmo Leal, Márcia Herter Book Publication Lisboa : Actual, 2019 Description 170 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia, UE Lispólis Availability Available (5). Reference (1). Checked out (1).

135. Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik Book Publication Harlow : Pearson , cop. 2020 Description 676 p. LocationIPAM Porto Availability Available (1).

136. Marketing para empreendedores e pequenas empresas / Manuel Portugal Ferreira, Nuno Rosa Reis, Fernando Ribeiro Serra Book Publication Lisboa : Lidel, 2009 Description XII, 387 p. LocationIPAM Porto Availability Available (1). Reference (1).

137. Readings and cases in basic marketing ; E. Jerome McCarthy, ed. ; John F. Grashof, ed. ; Andrew A. Brogowicz, ed. Book Publication Homewood : IRWIN, 1987 Description IX, 365 p. LocationIPAM Porto Availability Available (1).

138. Marketing management : analysis, planning, and control / Philip Kotler Book Publication New Jersey : Prentice Hall, 1984 Description 794 p. ; 24 cm LocationIADE-UE Availability Reference (1).

139. A empresa orientada para o mercado : compreender, atrair e manter clientes valiosos / George S. Day ; trad. Nivaldo Montingelli Jr Book Publication Porto Alegre : Bookman, 2001 Description 265 p. ; 25 cm LocationIADE-UE Availability Available (1).

140. Brandfift Budapeste : gestão online de marca / Pedro Sousa Gomes ; orient. Sílvia Bandeira Book Publication Porto : Escola Superior do Porto - Instituto Português de Administração de Marketing, 2017 Description 70 p. LocationIPAM Porto Availability Reference (1).