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121.
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Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell
Book
Publication
London : Sage, 2017
Description
xvii, 391 p. :
gráf. ;
25 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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|
122.
|
Market-based management : strategies for growing customer value and profitability / Roger J. Best
Book
Publication
New Jersey : Pearson Prentice Hall, cop. 2009
Description
545 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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|
123.
|
MKTG13 : principles of marketing / Charles Lamb, Joseph Hair, Jr., Carl McDaniel
Book
Publication
Boston : Cengage, 2021
Description
vii, 410 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
124.
|
Principles of marketing engineering : Gary L. Lilien, Arvind Rangaswamy, Arnaud Bruyn
Book
Publication
Victoria, BC : Trafford, 2007
Description
xiv, 210 p.
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (3).
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|
125.
|
Casos de dirección de marketing / Julio Cerviño Fernández... [et al.] ; coord. Encarnación González Vázquez, Elisa Alén González
Book
Publication
Madrid : Pearson Prentice Hall, D. L. 2005
Description
x, 248 p. :
il. ;
25 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|
|
126.
|
Market-driven management : strategic and operational marketing / Jean-Jacques Lambin ; with Isabelle Schuiling
Book
Publication
New York : Palgrave, 2012
Description
XXV, 590 p. ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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|
127.
|
Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W.Stuart
Book
Publication
Harlow : Pearson, 2018
Description
594 p.
LocationBiblioteca IPAM Porto, Biblioteca IADE-UE
Availability
Available (1).
Reference (1).
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|
128.
|
Marketing management and strategy / Peter Doyle, Phil Stern
Book
Publication
New York : Prentice Hall, 2006
Description
xii, 446 p. ;
27 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
129.
|
The portable MBA in marketing / Alexander Hiam, Charles D. Schewe
Book
Publication
New York : John Wiley & Sons, 1992
Description
XIV, 464 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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|
130.
|
Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik
Book
Publication
Harlow : Pearson , cop. 2020
Description
676 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
131.
|
Marketing : um desafio incontornável para as microempresas / Raquel Reis Soares, Carmo Leal, Márcia Herter
Book
Publication
Lisboa : Actual, 2019
Description
170 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca Universidade Europeia (Lispólis)
Availability
Available (6).
Reference (1).
|
|
132.
|
Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mônica Rosenberg, Cláudia Freire, Brasil Ramos Fernandes
Book
Publication
São Paulo : Pearson, cop. 2006
Description
xxii, 750 p. :
il. ;
28 cm
LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (4).
Reference (1).
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|
133.
|
Marketing em ação : uma nova abordagem para lucrar, crescer e renovar / Philip Kotler, Dipak C. Jain, Suvit Maesincee ; trad. Afonso Celso da Cunha Serra
Book
Publication
Rio de Janeiro : Campus, 2002
Description
189 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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|
134.
|
Marketing : exercícios e casos / Herbert F. Holtje, José A. Guagliardi, José A. Mazzon
Book
Publication
São Paulo : McGraw-Hill, 1982
Description
x, 243 p.
LocationBiblioteca IADE-UE
Availability
Reference (1).
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|
135.
|
Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mônica Rosenberg, Cláudia Freire, Brasil Ramos Fernandes
Book
Publication
São Paulo : Pearson Prentice Hall, reimp. 2010
Description
xxiv, 750 p. :
il. ;
29 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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|
136.
|
Covet House : the importance of digital marketing in the luxury industry / Beatriz Costa Gouveia Santos ; orient. Miriam Salomão
Book
Publication
Porto : IPAM, 2023
Description
85 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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|
137.
|
Principles of marketing / Philip Kotler, Gary Armstrong
Book
Publication
Harlow : Pearson Education, 2018
Description
734 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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138.
|
Problems in Marketing : applying key concepts and techniques / Luiz Moutinho, Charles S. Chien
Book
Publication
London : Sage Publications, 2008
Description
XIII, 322 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
139.
|
O desenvolvimento de um modelo de medição de employer value proposition alicerçado na análise das percepções dos clientes internos : estudo de caso do grupo X / José Maria Themudo Santos Acciaiuoli Doria ; orient. Mafalda Nogueira
Book
Publication
Porto : Instituto Português de Administração de Marketing, 2020
Description
134 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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|
140.
|
A handbook of management techniques : a comprehensive guide to achieving managerial excellence and improved decision making / Michael Armstrong
Book
Publication
London : Kogan Page, 2006
Description
xii, 640 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
|