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141. Marketing / Paul Baines, Chris Fill, Sara Rosengren Book Publication New York : Oxford, 2017 Description XXXII, 732 p. LocationIPAM Porto, Biblioteca Universidade Europeia Availability Available (2).

142. Problems in Marketing : applying key concepts and techniques / Luiz Moutinho, Charles S. Chien Book Publication London : Sage Publications, 2008 Description XIII, 322 p. LocationIPAM Porto Availability Available (1).

143. Marketing : basic concepts and decisions / William M. Pride, O. C. Ferrell Book Publication Boston : Houghton Mifflin Company, cop. 1983 Description 735 p. ; 25 cm LocationIADE-UE Availability Available (1).

144. Principles of marketing / Philip Kotler, Gary Armstrong Book Publication Harlow : Pearson Education, 2018 Description 734 p. LocationIPAM Porto Availability Reference (1).

145. Gestão de marketing de eventos desportivos / Bruno Madeira... [et al.] Book Publication [Lisboa] : Plátano Editora, 2007 Description 120 p. : il., graf. ; 24 cm LocationUE Lispólis, IADE-UE Availability Available (2).

146. Principles of marketing / Philip Kotler... [et al.] Book Publication New Jersey : Prentice Hall, 1996 Description XXIII, 1031 p. LocationIPAM Porto Availability Available (1).

147. Administração de marketing : análise, planejamento e controle / Philip Kotler ; Meyer Stilman, Danilo A. Nogueira, Roberto Simões, trad. Book Publication São Paulo : Atlas, 1988 Description 3 vols. LocationIPAM Porto Availability Available (3).

148. International marketing management : strategies and cases / Jean-Pierre Jeannet, Hubert D. Hennessey Book Publication Boston : Houghton Mifflin Company, cop. 1988 Description 873 p. ; 24 cm LocationIADE-UE Availability Available (1).

149. O impacto do RGPD na prática do CRM : o caso "myHyunday" / Maria Luís Albuquerque Ribeiro Strecht Guimarães ; orient. Caetano Alves Book Publication Porto : Escola Superior do Porto - Instituto Português de Administração de Marketing, 2019 Description 54 p. LocationIPAM Porto Availability Reference (1).

150. As cores como janelas virtuais : factores de motivação na produtividade das organizações / Pedro Miguel Morais Pimenta Book Publication Aveiro : IPAM, 2008 Description 135 p. : il. ; 30 cm LocationIADE-UE Availability Available (1).

151. Marketing mix decisions : new perspectives and practices / ed. Roger A. Kerin and Rob O'Regan Book Publication Chicago : American Marketing Association, 2008 Description 196 p. ; 23 cm LocationIADE-UE Availability Available (1).

152. Marketing no sector público : um guia para um desempenho mais eficaz / Philip Kotler, Nancy Lee ; trad. Gabriela Perizzollo, Patrícia Lessa Flores da Cunha Book Publication Porto Alegre : Bookman, 2008 Description 350 p. ; 23 cm LocationIADE-UE Availability Available (1).

153. Brand management na era digital e humana : a gestão para o sucesso / Carlos Manuel de Oliveira Book Publication Lisboa : Actual, 2019 Description 441 p. : il. ; 24 cm LocationIADE-UE Availability No copies available Checked out (1).

154. Marketing : an introduction / Gary Armstrong, Philip Kotler, Marc Oliver Opresnik Book Publication Harlow : Pearson , 2017 Description 669 p. LocationIPAM Porto Availability No copies available Checked out (1).

155. Mercator : teoria e prática do marketing / Jacques Lendrevie... [et al.] Book Publication Lisboa : Dom Quixote, 1996 Description 644 p. LocationIPAM Porto, Biblioteca Universidade Europeia, IADE-UE Availability Available (4). Reference (2). In transit (1).

156. Radical marketing : from Harvard to Haley, lessons from ten that broke the rules and made it big / Sam Hill, Glenn Rifkin Book Publication New York : HarperPerennial, 2000 Description 277 p. ; 21 cm LocationIADE-UE Availability Available (1).

157. Princípios de marketing / Philip Kotler, Gary Armstrong ; Arlete Simille Marques, Sabrina Cairo, trad. ; Dilson Gabriel dos Santos, Francisco J. S. Mendizabal Alvarez, rev. Book Publication São Paulo : Prentice Hall, 2003 Description X, 593 p. LocationIPAM Porto, IADE-UE Availability Available (2).

158. Mercator : teoria e prática do marketing / Jacques Lendrevie...[et.al.] Book Publication Lisboa : Dom Quixote, 1992 Description 516 p. LocationIPAM Porto, IADE-UE Availability Available (3).

159. Administração de marketing / Philip Kotler, Kevin Lane Keller ; trad. Mónica Rosenberg, Cláudia Freire, Brasil Ramos Fernades Book Publication São Paulo : Prentice Hall, 2007 Description 750 p. ; 28 cm LocationIADE-UE Availability Available (1).

160. Marketing management : a strategic planning approach / Victor P. Buell Book Publication New York : McGraw-Hill, 1984 Description 682 p. ; 24 cm LocationIADE-UE Availability Available (1).