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41.
A framework for marketing management / Philip Kotler Book Publication New Jersey : Prentice Hall, 2001 Description XV, 352 p. LocationBiblioteca IPAM Porto Availability Available (1).

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42.
Administração de marketing : análise, planejamento, implementação e controle / Philip Kotler Book Publication São Paulo : Atlas, 1992 Description 848 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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43.
Marketing contemporâneo : novas práticas de gestão : com estudo de casos brasileiros ; Antonio Carlos Giuliani, org. Book Publication São Paulo : Saraiva, 2006 Description XXVI, 309 p. LocationBiblioteca IPAM Porto Availability Available (1).

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44.
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Marketing : edição compacta / Philip Kotler ; H. de Barros, trad. Book Publication São Paulo : Atlas, 1987 Description 596 p. ; 21 cm LocationBiblioteca IPAM Porto Availability Available (1). Reference (1).

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45.
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Journal of marketing management / ed. Paul Hewer, Mark Tadajewski Periodical Publication Abingdon : Taylor & Francis, [1985]- Description ; 25 cm LocationBiblioteca Universidade Europeia (QBN) Availability Reference (31).

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46.
Valoración de marcas : revisión de enfoques, metodologías y proveedores / Gabriela Salinas Book Publication Barcelona : Deusto, 2007 Description 263 p. : il. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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47.
Marketing essencial : conceitos, estratégias e casos / Philip Kotler ; trad. Sabrina Cairo Book Publication São Paulo : Prentice Hall, 2005 Description viii, 406 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (3).

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48.
Problems in marketing / E. Raymond Corey, Christopher H. Lovelock, Scott Ward Book Publication New York : McGraw-Hill, 1981 Description XVIII, 810 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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49.
Marketing de conteúdo : a moeda do século XXI / Rafael Rez Book Publication Barcarena : Marcador, 2018 Description 379 p. ; 24 cm LocationBiblioteca IPAM Porto Availability Available (1).

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50.
A Vaca Púrpura : diferencia-te para transformares o teu negócio / Seth Godin ; trad. Ana Saldanha Book Publication Lisboa : Editorial Presença, 2022 Description 126 p. LocationBiblioteca IPAM Porto Availability Available (1).

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51.
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Perspectives on marketing management / Michael Baker Book Publication Chichester : John Wiley Sons Description 4 v. LocationBiblioteca IPAM Porto Availability Available (4).

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52.
Principles of marketing : activebook version 1.0 / Philip Kotler, Gary Armstrong Book Publication New Jersey : Prentice Hall, 2001 Description XVII, 523 p. LocationBiblioteca IPAM Porto Availability Available (1).

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53.
As decisões em marketing / Gary Jones ; trad. Eduardo Nogueira Book Publication Lisboa : Presença, 1994 Description 250 p. LocationBiblioteca IPAM Porto Availability Available (1).

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54.
Marketing management : a strategic approach with a global orientation / Harper W. Boyd Jr., Orville C. Walker Jr., Jaen-Claude Larréché Book Publication Boston : McGraw-Hill, 1998 Description XXII, 547 p. LocationBiblioteca IPAM Porto Availability Available (1).

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55.
Administração de Marketing : um livro inovador e definitivo para estudantes e profissionais / Michael J. Baker, org. ; Arlete Simille Marques, trad. Book Publication São Paulo : Editora Campus, 2005 Description 603 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2). Reference (1).

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56.
Principles and practice of marketing / David Jobber Book Publication London : McGraw-Hill, cop. 2001 Description xxiv, 823 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (1). In transit (1).

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57.
Marketing management / Philip Kotler, Kevin Keller Book Publication Harlow : Pearson Education, 2012 Description 679 p. : il. ; 28 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2). Reference (1).

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58.
Marketing sem complicações! : para principiantes e profissionais de outras áreas / Armando Tadeu Rossi Book Publication São Paulo : Senac, 2003 Description 174 p. : il. ; 21 cm LocationBiblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (2).

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59.
Gestão de marketing / Joaquim Caetano, Luís Rasquilha Book Publication Lisboa : Escolar, 2010 Description x, 162 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (3).

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60.
Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox, Michael P. Mokwa Book Publication New Jersey : Prentice Hall, 1995 Description xii, 612 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (1). Reference (1).

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