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61. Principles of marketing / Philip Kotler, Gary Armstrong Book Publication New Jersey : Prentice Hall, 2001 Description XXXI, 785 p. + 1 CD-ROM LocationIPAM Porto Availability Available (1).

62. Perspectives on marketing management / Michael Baker Book Publication Chichester : John Wiley Sons Description 4 v. LocationIPAM Porto Availability Available (4).

63. As decisões em marketing / Gary Jones ; Eduardo Nogueira, trad. Book Publication Lisboa : Editorial Presença, 1994 Description 250 p. LocationIPAM Porto Availability Available (1).

64. Marketing para o Século XXI : Como criar, conquistar e dominar mercados Book Publication São Paulo : Editora Futura, 1999 Description 312 p. LocationIPAM Porto Availability Available (1).

65. Gestão de marketing / Joaquim Caetano, Luís Rasquilha Book Publication Lisboa : Escolar Editora, 2010 Description X, 162 p. LocationIPAM Porto, Biblioteca Universidade Europeia Availability Available (3).

66. Marketing sem complicações! : para principiantes e profissionais de outras áreas / Armando Tadeu Rossi Book Publication São Paulo : Senac, 2003 Description 174 p. : il. ; 21 cm LocationIADE-UE, IPAM Porto Availability Available (2).

67. Total relationship marketing / Evert Gummesson Book Publication London : Routledge, 2012 Description XIV, 376 p. ; 25 cm LocationIADE-UE Availability Available (1).

68. Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell Book Publication London : Sage, 2017 Description xvii, 391 p. : gráf. ; 25 cm LocationBiblioteca Universidade Europeia Availability Available (1).

69. Marketing management / Philip Kotler, Kevin Keller Book Publication Harlow : Pearson Education, 2012 Description 679 p. : il. ; 28 cm LocationBiblioteca Universidade Europeia, IPAM Porto Availability Available (2). Checked out (1).

70. Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton Book Publication Boston : McGraw-Hill/Irwin, 2004 Description XXI, 728 p. LocationIPAM Porto Availability Available (1).

71. Marketing management : analysis, planning, implementation and control / Philip Kotler Book Publication New Jersey : Prentice Hall, 1997 Description XL, 789 p. LocationIPAM Porto Availability Available (2).

72. Essentials of marketing / Geoff Lancaster, Lester Massingham, Ruth Ashford Book Publication Berkshire : McGraw-Hill, 2002 Description XI, 549 p. LocationIPAM Porto Availability Available (1).

73. Marketing challenges : case exercises / Christopher H. Lovelock, Charles B. Weinberg Book Publication New York : McGraw-Hill, 1993 Description XXXIX, 628 p. LocationIPAM Porto Availability Available (1).

74. Os super-homens do marketing / Robert Heller ; Ana Cristina dos Reis e Cunha, trad. Book Publication Lisboa : Editorial Presença, 1989 Description 321 p. LocationIPAM Porto, IADE-UE Availability Available (2).

75. Marketing management and information technology / Keith Fletcher Book Publication London : Prentice Hall, 1995 Description XVIII, 404 p. LocationIPAM Porto Availability Available (1).

76. Casos europeus de marketing / Isabel Cantista, Paula Rodrigues Book Publication Lisboa : Universidade Lusíada Editora, 2010 Description 107 p. LocationBiblioteca Universidade Europeia, IPAM Porto Availability Available (3).

77. Excelência em Marketing : como gerenciar o processo de marketing buscando um melhor desempenho organizacional / Ian Chaston ; Kátia Aparecida Roque, trad. ; Saul Faingaus Bekin, rev. Book Publication São Paulo : Makron Books, 1992 Description XVII, 208 p. LocationIPAM Porto Availability Available (1).

78. Future Marketing Book Publication Chicago : NTC Business Books, 2001 Description X, 244 p. LocationIPAM Porto Availability Available (1).

79. Frotas de veículos pesados de transporte rodoviário de mercadorias em Portugal importância e perspetivas de futuro / João Nuno Madeira Santos Silva ; Isabel Romão,orient. Book Publication Lisboa : Escola Superior de Lisboa - Instituto Português de Administração de Marketing Description 117 p. LocationBiblioteca Universidade Europeia Availability No copies available In transit (1).

80. Cases in marketing management / Luiz Moutinho Book Publication Wokingham : Addison-Wesley, 1995 Description 390 p. LocationBiblioteca Universidade Europeia, IPAM Porto Availability Available (2).