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61. Marketing challenges : case exercises / Christopher H. Lovelock, Charles B. Weinberg Book Publication New York : McGraw-Hill, 1993 Description XXXIX, 628 p. LocationBiblioteca IPAM Porto Availability Reference (1).

62. Marketing / E. Jerome McCarthy, William D. Perreault Jr. ; trad. María Elena Rosas Sánchez ; rev. Carlos Sedorio Martínez, Jesús Vázquez Llorens Book Publication Madrid : Irwin, 1996 Description XXIII, 814 p. LocationBiblioteca IPAM Porto Availability Reference (1).

63. Marketing em Portugal : um guia de acção / João Coelho Nunes Book Publication Lisboa : Texto Editora, 1990 Description 167 p. : il. ; 22 cm. LocationBiblioteca IADE-UE Availability Available (1).

64. Perspectives on marketing management / Michael Baker Book Publication Chichester : John Wiley Sons Description 4 v. LocationBiblioteca IPAM Porto Availability Available (4).

65. Principles of marketing : activebook version 1.0 / Philip Kotler, Gary Armstrong Book Publication New Jersey : Prentice Hall, 2001 Description XVII, 523 p. LocationBiblioteca IPAM Porto Availability Available (1).

66. Principles of marketing / Philip Kotler, Gary Armstrong Book Publication New Jersey : Prentice Hall, 2001 Description XXXI, 785 p. + 1 CD-ROM LocationBiblioteca IPAM Porto Availability Available (1).

67. As decisões em marketing / Gary Jones ; trad. Eduardo Nogueira Book Publication Lisboa : Presença, 1994 Description 250 p. LocationBiblioteca IPAM Porto Availability Available (1).

68. Marketing management : a strategic approach with a global orientation / Harper W. Boyd Jr., Orville C. Walker Jr., Jaen-Claude Larréché Book Publication Boston : McGraw-Hill, 1998 Description XXII, 547 p. LocationBiblioteca IPAM Porto Availability Available (1).

69. Administração de Marketing : um livro inovador e definitivo para estudantes e profissionais / Michael J. Baker, org. ; Arlete Simille Marques, trad. Book Publication São Paulo : Editora Campus, 2005 Description 603 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2). Reference (1).

70. Principles and practice of marketing / David Jobber Book Publication London : McGraw-Hill, cop. 2001 Description xxiv, 823 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (1). In transit (1).

71. Marketing management / Philip Kotler, Kevin Keller Book Publication Harlow : Pearson Education, 2012 Description 679 p. : il. ; 28 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (2). Reference (1).

72. Marketing sem complicações! : para principiantes e profissionais de outras áreas / Armando Tadeu Rossi Book Publication São Paulo : Senac, 2003 Description 174 p. : il. ; 21 cm LocationBiblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (2).

73. Total relationship marketing / Evert Gummesson Book Publication London : Routledge, 2012 Description XIV, 376 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

74. Gestão de marketing / Joaquim Caetano, Luís Rasquilha Book Publication Lisboa : Escolar, 2010 Description x, 162 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (3).

75. Marketing classics : a selection of influential articles / Ben M. Enis, Keith K. Cox, Michael P. Mokwa Book Publication New Jersey : Prentice Hall, 1995 Description xii, 612 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (1). Reference (1).

76. Os 10 pecados mortais do marketing : indícios e soluções / Philip Kotler ; trad. Inês Guerreiro Book Publication [Lisboa] : Público, cop. 2007 Description 168 p. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

77. Mastering market analytics : business metrics - practice and application ; ed. Robert Kozielski Book Publication [Bingley] : Emerald Publishing, 2018 Description XI, 426 p. LocationBiblioteca IPAM Porto Availability Available (1).

78. Principles of marketing / Philip Kotler, Gary Armstrong Book Publication Harlow : Pearson Education, 2021 Description 728 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2). Reference (1).

79. Modèles et décision en marketing / Yves Evrard, Patrick le Maire Book Publication Paris : Dalloz, 1976 Description X, 156 p. Availability No copies available

80. Marketing management : startegies and programs / Joseph P. Guiltinan, Gordon W. Paul Book Publication New York : McGraw-Hill, 1994 Description XVI, 480 p. LocationBiblioteca IPAM Porto Availability Available (1).