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61.
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Os 10 pecados mortais do marketing : indícios e soluções / Philip Kotler ; trad. Inês Guerreiro
Book
Publication
[Lisboa] : Público, cop. 2007
Description
168 p. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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62.
|
Mastering market analytics : business metrics - practice and application ; ed. Robert Kozielski
Book
Publication
[Bingley] : Emerald Publishing, 2018
Description
XI, 426 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
63.
|
Principles of marketing / Philip Kotler, Gary Armstrong
Book
Publication
New Jersey : Prentice Hall, 2001
Description
XXXI, 785 p. +
1 CD-ROM
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
64.
|
Principles of marketing / Philip Kotler, Gary Armstrong
Book
Publication
Harlow : Pearson Education, 2021
Description
728 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (3).
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|
65.
|
Total relationship marketing / Evert Gummesson
Book
Publication
London : Routledge, 2012
Description
XIV, 376 p. ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
|
|
66.
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Excelência em Marketing : como gerenciar o processo de marketing buscando um melhor desempenho organizacional / Ian Chaston ; Kátia Aparecida Roque, trad. ; Saul Faingaus Bekin, rev.
Book
Publication
São Paulo : Makron Books, 1992
Description
XVII, 208 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
67.
|
Marketing / Michael J. Etzel, Bruce J. Walker, William J. Stanton
Book
Publication
Boston : McGraw-Hill/Irwin, 2004
Description
XXI, 728 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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68.
|
Future Marketing
Book
Publication
Chicago : NTC Business Books, 2001
Description
X, 244 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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69.
|
Essentials of marketing / Geoff Lancaster, Lester Massingham, Ruth Ashford
Book
Publication
Berkshire : McGraw-Hill, 2002
Description
XI, 549 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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|
70.
|
Marketing management : analysis, planning, implementation and control / Philip Kotler
Book
Publication
New Jersey : Prentice Hall, 1997
Description
XL, 789 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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71.
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Casos europeus de marketing / Isabel Cantista, Paula Rodrigues
Book
Publication
Lisboa : Universidade Lusíada Editora, 2010
Description
107 p.
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (3).
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|
72.
|
Cases in marketing management / Luiz Moutinho
Book
Publication
Wokingham : Addison-Wesley, 1995
Description
390 p.
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (2).
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|
73.
|
Frotas de veículos pesados de transporte rodoviário de mercadorias em Portugal importância e perspetivas de futuro / João Nuno Madeira Santos Silva ; orient. Isabel Romão
Book
Publication
Lisboa : IPAM
Description
117 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
No copies available
In transit (1).
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74.
|
Os super-homens do marketing / Robert Heller ; Ana Cristina dos Reis e Cunha, trad.
Book
Publication
Lisboa : Editorial Presença, 1989
Description
321 p.
LocationBiblioteca IADE-UE
Availability
Available (1).
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|
75.
|
Multinational marketing management / Warren J. Keegan
Book
Publication
New Jersey : Prentice Hall, 1980
Description
613 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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|
76.
|
Marketing challenges : case exercises / Christopher H. Lovelock, Charles B. Weinberg
Book
Publication
New York : McGraw-Hill, 1993
Description
XXXIX, 628 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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77.
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Marketing / E. Jerome McCarthy, William D. Perreault Jr. ; trad. María Elena Rosas Sánchez ; rev. Carlos Sedorio Martínez, Jesús Vázquez Llorens
Book
Publication
Madrid : Irwin, 1996
Description
XXIII, 814 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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78.
|
Marketing em Portugal : um guia de acção / João Coelho Nunes
Book
Publication
Lisboa : Texto Editora, 1990
Description
167 p. :
il. ;
22 cm.
LocationBiblioteca IADE-UE
Availability
Available (1).
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|
79.
|
Modèles et décision en marketing / Yves Evrard, Patrick le Maire
Book
Publication
Paris : Dalloz, 1976
Description
X, 156 p.
Availability
No copies available
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80.
|
Marketing management : startegies and programs / Joseph P. Guiltinan, Gordon W. Paul
Book
Publication
New York : McGraw-Hill, 1994
Description
XVI, 480 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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