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81. Marketing em época de crise / Joe Marconi ; José Carlos Barbosa dos Santos, trad. ; Roberto António Iannone, rev. tecn. Book Publication São Paulo : Makron Books, 1993 Description 196 p. LocationIPAM Porto Availability Available (1).

82. Multinational marketing management / Warren J. Keegan Book Publication New Jersey : Prentice Hall, 1980 Description 613 p. ; 24 cm LocationIADE-UE Availability Available (1).

83. Marketing : conceitos, casos e aplicações / Charles D. Schewe, Reuben M. Smith Book Publication São Paulo : Makron books, 1982 Description XV, 564 p. LocationIPAM Porto Availability Available (1).

84. Marketing em Portugal : um guia de acção / João Coelho Nunes Book Publication Lisboa : Texto Editora, 1990 Description 167 p. : il. ; 22 cm. LocationIADE-UE Availability Available (1).

85. Os 10 pecados mortais do marketing : causas, sintomas e soluções / Philip Kotler ; Ricardo Bastos Vieira, trad. Book Publication Rio de Janeiro : Elsevier, 2004 Description 135 p. LocationIPAM Porto Availability Available (1).

86. O marketing sem segredos : Philip Kotler responde as suas dúvidas / Philip Kotler ; Bazan Tecnologia e Lingüística, trad. Book Publication Porto Alegre : Bookman, 2005 Description 159 p. LocationIPAM Porto Availability Available (1).

87. Marketing management in practice 2008-2009 / John Williams, Tony Curtis ; The Chartered Institute of Marketing, prop. Book Publication Oxford : Elsevier Butterworth-Heinemann, 2008 Description VII, 306 p. LocationBiblioteca Universidade Europeia Availability Available (1).

88. Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul Book Publication New York : McGraw-Hill, 1991 Description XVII, 449 p. LocationIPAM Porto Availability Available (1).

89. Marketing management : text and cases / Douglas J. Dalrymple, Leonard J. Parsons Book Publication New York : John Wiley Sons, 1995 Description X, 984 p. LocationIPAM Porto Availability Available (1).

90. Marketing management : startegies and programs / Joseph P. Guiltinan, Gordon W. Paul Book Publication New York : McGraw-Hill, 1994 Description XVI, 480 p. LocationIPAM Porto Availability Available (2).

91. Modèles et décision en marketing / Yves Evrard, Patrick le Maire Book Publication Paris : Dalloz, 1976 Description X, 156 p. Availability No copies available

92. Principles of marketing / Philip Kotler, Gary Armstrong Book Publication New Jersey : Prentice Hall, 1991 Description XXIII, 711 p. LocationIPAM Porto Availability Available (1).

93. The co-marketing solution Book Publication Chicago : NTC Business Books, 2000 Description 210 p. LocationIPAM Porto Availability Available (1).

94. Ten deadly marketing sins : signs and solutions / Philip Kotler Book Publication New Jersey : John Wiley and Sons, Inc., 2004 Description VIII, 152 p. LocationIPAM Porto Availability Available (1).

95. Os horizontes do marketing / Carlos Melo Brito, Paulo Lencastre, coord. Book Publication Lisboa : Verbo, 2000 Description 295 p. LocationIPAM Porto, IADE-UE Availability Available (2). Reference (1).

96. Marketing / Courtland L. Bovée, John V. Thill Book Publication New York : McGraw-Hill, 1992 Description XXXI, 761 p. LocationIPAM Porto, Biblioteca Universidade Europeia Availability Available (1). Reference (1).

97. Marketing management : strategies and programs / Joseph P. Guiltinan, Gordon W. Paul, Thomas J. Madden Book Publication New York : McGraw-Hill, 1997 Description XVII, 463 p. LocationIPAM Porto Availability Available (1).

98. Administración del marketing : conocimiento y habilidades / J. Paul Peter, James H. Donely Jr. ; Andrés E. Chehade Durán, trad. ; Edgar Sánchez López, rev. tec. Book Publication Madrid : Irwin, 1995 Description XV, 890 p. LocationIPAM Porto Availability Available (1).

99. Princípios de marketing / Philip Kotler, Gary Armstrong ; Alexandre S. Martins, trad. ; Mauro Calixta Tavares, rev. Book Publication Rio de Janeiro : Prentice Hall, 1993 Description 478 p. LocationIPAM Porto, Biblioteca Universidade Europeia Availability Available (1). Reference (2).

100. Marketing : conceitos e casos portugueses ; Miguel Pina e Cunha... [et al.], org. Book Publication Lisboa : Escolar Editora, 2004 Description 479 p. : il., gráficos LocationIPAM Porto, Biblioteca Universidade Europeia Availability Available (2).