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1.
Comportamento do consumidor e pesquisa de mercado / Roberto Meireles Pinheiro... [et al.] ; Aleidis de Beltran, Fatima Caroni, rev. Book Publication Rio de Janeiro : Editora FGV, 2006reimp. 2007 Description 164 p. LocationBiblioteca IPAM Porto Availability Available (1).

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2.
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Cool hunting como metodologia de pesquisa de tendências e gestão da inovação aplicada ao sector da moda / Diana Carriço ; orient. Mafalda Ferreira Book Publication Porto : IPAM, 2012 Description 110 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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3.
Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / William O. Bearden, Richard G. Netemeyer Book Publication Thousand Oaks : Sage Publications, 1999 Description xiv, 537 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2). Reference (1).

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4.
Handbook of costumer satisfaction and loyalty measurement / Nigel Hill, Jim Alexander Book Publication Burlington : Gower, 2002 Description 290 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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5.
Consumer.ology : the market research myth, the truth about consumers and psychology of shopping / Philip Graves Book Publication London : Nicholas Brealey Publishing, 2010 Description vii, 216 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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6.
Sport marketing / Bernard J. Mullin, Stephen Hardy, William A. Sutton Book Publication Champaign : Human Kinetics, cop.1993 Description xvi, 295 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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7.
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Comportamento do consumidor e pesquisa de mercado / Roberto Meireles Pinheiro... [et al.] ; rev. Aleidis de Beltran, Fatima Caroni Book Publication Rio de Janeiro : Editora FGV, imp. 2008 Description 164 p. LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

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8.
Marketing de serviços : a empresa com foco no cliente / Valarie A. Zeithaml, Mary Jo Bitner ; trad. Martin Albert Haag, Carlos Alberto Silveira Netto Soares ; rev. téc. Martin Albert Haag Book Publication Porto Alegre : Bookman, 2003 Description 536 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2). Reference (1).

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9.
Ethnography for marketers : a guide to consumer immersion / Hy Mariampolski Book Publication Thousand Oaks : Sage, 2006 Description XII, 252 p. : il. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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10.
Electronic commerce : a managerial perspective / Efraim Turban... [et al.] Book Publication New Jersey : Prentice Hall, cop. 2000 Description 520 p. LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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11.
Mercator XXI : teoria e prática do marketing / Denis Lindon... [et al.] Book Publication Lisboa : Publicações Dom Quixote, 2008 Description 701 p. + DVD-ROM com casos de sucesso Availability No copies available

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