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Comportamiento del consumidor : decisiones y estrategia de marketing / Javier Alonso Rivas Book Publication Madrid : ESIC, 1997 Description 463 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (1). Reference (2).

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2.
Temas de introducción al marketing / Francisco Serrano Gomez Book Publication Madrid : ESIC, 1994 Description 392 p. LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN) Availability Available (1). Reference (1).

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3.
Temas de introducción al marketing / Francisco Serrano Gómez Book Publication Madrid : Esic, 1997 Description 392 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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