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1.
Competitive branding : winning in the market place with value-added brands / Torsten H. Nilson Book Publication Chichester : John Wiley & Sons, cop. 1998 Description IX, 235 p. ; 24 cm LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2).

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2.
The handbook of brand management / David Arnold Book Publication Massachussets : Adison Wesley, 1992 Description 259 p. : il. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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3.
A gestão de marcas : capital da empresa / Jean-Nöel Kapferer Book Publication Mem Martins : Cetop, 2000 Description 248 p. ; 23 cm LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN) Availability Available (1). In transit (1).

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4.
Brand manners : how to create the self-confident organisation to live the brand / Hamish Pringle, William Gordon Book Publication Chichester : Jown Wiley & Sons, cop. 2001 Description XIV, 314 p. : il. ; 23 cm LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2).

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5.
Nation branding in Europe / ed. João Freire Book Publication Abingdon : Routledge, 2022 Description xi, 110 p. ; 23 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (3).

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6.
Building brand identity : a strategy for success in a hostile marketplace / Lynn B. Upshaw Book Publication New York : Wiley, cop. 1995 Description xiv, 354 p. ; 24 cm LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (2).

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7.
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller, Vanitha Swaminathan Book Publication Harlow : Pearson Education, cop. 2020 Description 621 p. : il. ; 28 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE, Biblioteca IPAM Porto Availability Available (4).

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8.
The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer Book Publication London : KoganPage, 2013 Description xviii, 492 p. : il. ; 25 cm LocationBiblioteca IADE-UE, Biblioteca Universidade Europeia (QBN) Availability Available (2).

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9.
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Para evitar deitar tudo a perder / Carla Guedes Article Analítico Briefing, Nº 20 (Abril 2011), p. 22 LocationBiblioteca IADE-UE Availability Available (1).

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10.
Brand building on the Internet / Martin Lindström, Tim Frank Andersen Book Publication London : Kogan Page, 2000 Description 319 p. : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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11.
Valoración de marcas : revisión de enfoques, metodologías y proveedores / Gabriela Salinas Book Publication Barcelona : Deusto, 2007 Description 263 p. : il. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

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12.
Wally Olins : the brand handbook Book Publication London : Thames & Hudson, 2008 Description 122 p. : il. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).
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13.
Sandbox wisdom : revolutionize your brand with the genius of childhood / Tom Asacker Book Publication New Hampshire : Eastside, 2000 Description 121 p. ; 22 cm LocationBiblioteca IADE-UE Availability Available (1).

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14.
Designing brand identity : an essential guide for the whole branding team / Alina Wheeler Book Publication Hoboken : John Wiley & Sons, cop. 2018 Description xi, 324 p. : il. ; 29 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IADE-UE Availability Available (2).

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15.
Living brands : collaboration + innovation = customer satisfaction / Raymond A. Nadeau Book Publication New York : McGraw-Hill, 2007 Description XXX, 302 p. : il. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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16.
The 11 immutable laws of Internet branding / Al Ries, Laura Ries Book Publication New York : Harper Business, 2000 Description VIII, 175 p. ; 20 cm LocationBiblioteca IADE-UE Availability Available (1).

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17.
Brand equity and advertising : advertising's role in building strong brands / ed. by David A. Aaker, Alexander L. Biel Book Publication New Jersey : Lawrence Erlbaum Associates, 1993 Description 380 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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18.
Brand media strategy : integrated communications planning in the digital era / Anthony Young Book Publication New York : Palgrave Macmillan, 2010 Description 239 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

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19.
Go logo! : a handbook to the art of global branding : 12 keys to creating successful global brands / Mac Cato Book Publication Massachussets : Rockport, 2010 Description 208 p. : il. ; 26 cm LocationBiblioteca IADE-UE Availability Available (1).

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20.
Luxury fashion brand management : unifying fashion with sustainability / Olga Mitterfellner Book Publication London : Routledge, 2023 Description 248 p. : il ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

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