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Results of search for 'an:18647'
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Authors
Yoon
Simonson
Rossi
Miranda
Mendes
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Biblioteca IADE-UE
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Vendas e negócios
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Mercado
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Your search returned 7 results.
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1.
Marketing sem complicações! : para principiantes e profissionais de outras áreas
/
Armando Tadeu Rossi
Book
Publication
São Paulo : Senac, 2003
Description
174 p. : il. ; 21 cm
Location
Biblioteca IADE-UE, Biblioteca IPAM Porto
Availability
Available (2).
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2.
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The robustness of the effects of consumer's participation in market research : the case of service quality evaluations
/
Chezy Ofir, Itamar Simonson, Song-Oh Yoon
Article
Analítico
Journal of marketing, 6 (November 2009), vol. 73, p. 105-114
Location
Biblioteca IADE-UE
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3.
Como fazer estudos de mercado
/
Paul N. Hague, Peter Jackson
; trad. Ana Margarete Miranda
Book
Publication
Mem Martins : Cetop, D.L. 1996
Description
240 p. ; 23 cm
Location
Biblioteca IADE-UE
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4.
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Como gerir
/
João Martins
Book
Publication
[S.L.] : GAEC, 2004
Description
[VIII], 179 p. ; 24 cm
Location
Biblioteca IADE-UE
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5.
Strategic market management
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David A. Aaaker
Book
Publication
New York : John Wiley & Sons, 1995
Description
XV, 379 p. ; 23 cm
Location
Biblioteca IADE-UE
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6.
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Como aliar o neuromarketing às técnicas de mensuração já existentes
/
Ana Carina Costa
; orient. Georg Dutschke
Book
Publication
Lisboa : IADE, 2012
Description
2012 p. : il. ; 30 cm + CD-Rom
Location
Biblioteca IADE-UE
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7.
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Radio and social media : RFM case study
/
Maria Silvia Mariani
; orient. António Mendes
Book
Publication
Lisboa : IADE-UE, 2018
Description
147 p. : il. ; 30 cm
Location
Biblioteca IADE-UE
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