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1. Harvard business review on customer relationship management Book Publication Boston : Harvard Business School Publishing, cop. 2001 Description vii, 192 p. : il. ; 21 cm LocationBiblioteca Universidade Europeia (Lispólis) Availability Available (1).

2. The book of business awesome : how engaging your customers and employees can make your business thrive / Scott Stratten Book Publication Hoboken : John Wiley & Sons, cop. 2012 Description ix, 123 p., 127 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

3. Does exclusivity always pay off? : exclusive price promotions and consumer response / Michael J. Barone, Tirthankar Roy Article Analítico Journal of marketing, 2 (March 2010), vol. 74, p. 121-132 LocationBiblioteca IADE-UE Availability Available (1).

4. O tempo não volta para trás Article Analítico Briefing, Nº 20 (Abril 2011), p. 25-27 LocationBiblioteca IADE-UE Availability Available (1).

5. Customer relationship management : a global approach / Samit Chakravorti Book Publication London : Sage, 2023 Description XV, 286 p. LocationBiblioteca IPAM Porto Availability No copies available Checked out (1).

6. The customer experience book : how to design, measure and improve customer experience in your business / Alan Pennington Book Publication Harlow : Pearson, 2016 Description XV, 211 p. : il. ; 24 cm LocationBiblioteca Universidade Europeia (QBN) Availability Available (1).

7. The market driven organization : understanding, attracting, and keeping valuable customers / George S. Day Book Publication New York : Free Press, 1999 Description XII, 285 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

8. Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers Book Publication Hoboken : Wiley, cop. 2017 Description xxiv, 600 p. : il. ; 26 cm LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto Availability Available (1). Reference (1).

9. The impact of customer relationship management implementation on cost and profit efficiencies : evidence from the U.S. commercial banking industry / Alexander Krasnikov, Satish Jayachandran, V. Kumar Article Analítico Journal of Marketing, Volume 73, Issue 6 (November 2009), p. 61-76 LocationBiblioteca IADE-UE Availability Available (1).

10. Enterprise one to one : tools for competing in the interactive age / Don Peppers, Martha Rogers Book Publication New York : Currency Doubleday, 1997 Description XIX, 436 p. ; 19 cm LocationBiblioteca IADE-UE Availability Available (1).

11. When customer love turns into lasting hate : the effects of relationship strength and time on customer revenge and avoidance / Yany Grégoire, Thomas M. Tripp, Renaud Legoux Article Analítico Journal of marketing, 6 (November 2009), vol. 73, p. 18-32 LocationBiblioteca IADE-UE Availability Available (1).

12. A relação comercial a longo prazo entre marcas e influenciadores digitais / Márcia Sofia da Silva Batista ; orient. Maria Cadarso Book Publication Lisboa : IADE-UE, 2018 Description 109 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

13. A empresa orientada para o mercado : compreender, atrair e manter clientes valiosos / George S. Day ; trad. Nivaldo Montingelli Jr Book Publication Porto Alegre : Bookman, 2001 Description 265 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

14. Implementing the marketing concept at the employee-customer interface : the role of customer need knowledge / Christian Homburg, Jan Wieseke, Torsten Bornemann Article Analítico Journal of marketing, 4 (July 2009), vol. 73, p. 64-81 LocationBiblioteca IADE-UE Availability Available (1).

15. O papel da confiança, comunicação e compromisso na dinâmica dos relacionamentos : estudo de caso do relacionamento clientes certificados – entidade certificadora no setor têxtil / Joana Francisca Teixeira Pinheiro ; orient. Mafalda Nogueira E-resource Publication Porto : IPAM, 2022 Description 103 p. LocationBiblioteca IPAM Porto Availability Reference (1).

16. Enterprise one to one : tools for competing in the interactive age / Don Peppers, Martha Rogers Book Publication New York : Currency Doubleday, 1999 Description XV, 436 p. ; 19 cm LocationBiblioteca IADE-UE Availability Available (1).

17. The effect of search channel elimination on purchase incidence, order size and channel choice / Umut Konus, Scott A. Neslin, Peter C. Verhoef Article Analítico International Journal of Research in Marketing, vol. 31, nº 1 (March 2014), p. 49-64 LocationBiblioteca IADE-UE Availability Available (1).

18. Managing dynamics in a customer portfolio / Christian Homburg, Viviana V. Steiner, Dirk Totzek Article Analítico Journal of marketing, 5 (September 2009), vol. 73, p. 70-89 LocationBiblioteca IADE-UE Availability Available (1).

19. Gestão da relação com clientes : as operadoras de telecomunicações móveis / Ana Cristina Neves Pereira ; orient. Casimiro Ramos Book Publication Lisboa : IADE, 2011 Description VII, 87 p. : il. ; 30 cm + CD-Rom LocationBiblioteca IADE-UE Availability Reference (2).

20. A importância das atitudes de confiança e compromisso nas estratégias de fidelização de clientes no sector bancário em Portugal / Sara Maria Lopes Matias ; orient. Casimiro Ramos Book Publication Lisboa : IADE, 2011 Description V, 169 f. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (2).