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1.
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Harvard business review on customer relationship management
Book
Publication
Boston : Harvard Business School Publishing, cop. 2001
Description
vii, 192 p. :
il. ;
21 cm
LocationBiblioteca Universidade Europeia (Lispólis)
Availability
Available (1).
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2.
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The book of business awesome : how engaging your customers and employees can make your business thrive / Scott Stratten
Book
Publication
Hoboken : John Wiley & Sons, cop. 2012
Description
ix, 123 p., 127 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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3.
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Does exclusivity always pay off? : exclusive price promotions and consumer response / Michael J. Barone, Tirthankar Roy
Article
Analítico
Journal of marketing,
2 (March 2010), vol. 74,
p. 121-132
LocationBiblioteca IADE-UE
Availability
Available (1).
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4.
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O tempo não volta para trás
Article
Analítico
Briefing,
Nº 20 (Abril 2011),
p. 25-27
LocationBiblioteca IADE-UE
Availability
Available (1).
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5.
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Customer relationship management : a global approach / Samit Chakravorti
Book
Publication
London : Sage, 2023
Description
XV, 286 p.
LocationBiblioteca IPAM Porto
Availability
No copies available
Checked out (1).
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6.
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The customer experience book : how to design, measure and improve customer experience in your business / Alan Pennington
Book
Publication
Harlow : Pearson, 2016
Description
XV, 211 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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7.
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The market driven organization : understanding, attracting, and keeping valuable customers / George S. Day
Book
Publication
New York : Free Press, 1999
Description
XII, 285 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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8.
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Managing customer experience and relationships : a strategic framework / Don Peppers, Martha Rogers
Book
Publication
Hoboken : Wiley, cop. 2017
Description
xxiv, 600 p. :
il. ;
26 cm
LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto
Availability
Available (1).
Reference (1).
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9.
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The impact of customer relationship management implementation on cost and profit efficiencies : evidence from the U.S. commercial banking industry / Alexander Krasnikov, Satish Jayachandran, V. Kumar
Article
Analítico
Journal of Marketing,
Volume 73, Issue 6 (November 2009),
p. 61-76
LocationBiblioteca IADE-UE
Availability
Available (1).
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10.
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Enterprise one to one : tools for competing in the interactive age / Don Peppers, Martha Rogers
Book
Publication
New York : Currency Doubleday, 1997
Description
XIX, 436 p. ;
19 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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11.
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When customer love turns into lasting hate : the effects of relationship strength and time on customer revenge and avoidance / Yany Grégoire, Thomas M. Tripp, Renaud Legoux
Article
Analítico
Journal of marketing,
6 (November 2009), vol. 73,
p. 18-32
LocationBiblioteca IADE-UE
Availability
Available (1).
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12.
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A relação comercial a longo prazo entre marcas e influenciadores digitais / Márcia Sofia da Silva Batista ; orient. Maria Cadarso
Book
Publication
Lisboa : IADE-UE, 2018
Description
109 p. :
il. ;
30 cm
LocationBiblioteca IADE-UE
Availability
Reference (1).
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13.
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A empresa orientada para o mercado : compreender, atrair e manter clientes valiosos / George S. Day ; trad. Nivaldo Montingelli Jr
Book
Publication
Porto Alegre : Bookman, 2001
Description
265 p. ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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14.
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Implementing the marketing concept at the employee-customer interface : the role of customer need knowledge / Christian Homburg, Jan Wieseke, Torsten Bornemann
Article
Analítico
Journal of marketing,
4 (July 2009), vol. 73,
p. 64-81
LocationBiblioteca IADE-UE
Availability
Available (1).
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15.
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O papel da confiança, comunicação e compromisso na dinâmica dos relacionamentos : estudo de caso do relacionamento clientes certificados – entidade certificadora no setor têxtil / Joana Francisca Teixeira Pinheiro ; orient. Mafalda Nogueira
E-resource
Publication
Porto : IPAM, 2022
Description
103 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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16.
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Enterprise one to one : tools for competing in the interactive age / Don Peppers, Martha Rogers
Book
Publication
New York : Currency Doubleday, 1999
Description
XV, 436 p. ;
19 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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17.
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The effect of search channel elimination on purchase incidence, order size and channel choice / Umut Konus, Scott A. Neslin, Peter C. Verhoef
Article
Analítico
International Journal of Research in Marketing,
vol. 31, nº 1 (March 2014),
p. 49-64
LocationBiblioteca IADE-UE
Availability
Available (1).
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18.
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Managing dynamics in a customer portfolio / Christian Homburg, Viviana V. Steiner, Dirk Totzek
Article
Analítico
Journal of marketing,
5 (September 2009), vol. 73,
p. 70-89
LocationBiblioteca IADE-UE
Availability
Available (1).
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19.
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Gestão da relação com clientes : as operadoras de telecomunicações móveis / Ana Cristina Neves Pereira ; orient. Casimiro Ramos
Book
Publication
Lisboa : IADE, 2011
Description
VII, 87 p. :
il. ;
30 cm +
CD-Rom
LocationBiblioteca IADE-UE
Availability
Reference (2).
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20.
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A importância das atitudes de confiança e compromisso nas estratégias de fidelização de clientes no sector bancário em Portugal / Sara Maria Lopes Matias ; orient. Casimiro Ramos
Book
Publication
Lisboa : IADE, 2011
Description
V, 169 f. :
il. ;
30 cm
LocationBiblioteca IADE-UE
Availability
Reference (2).
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