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1.
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European business marketing ; ed. Phil Harris; Frank McDonald
Book
Publication
London : Sage Publications, 2004
Description
XXXIV, 302 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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2.
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O que vai mudar as marcas / Jean Noël Kapferer ; trad. Carolina Huang
Book
Publication
Porto Alegre : Bookman, 2004
Description
165 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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3.
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Gestion de precios / Hermann Simon, José Luis Nueno
Book
Publication
Navarra : IESE, 1999
Description
325 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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4.
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Los dioses de lo marketing son humanos : treinta formas de trabajar en marketing / Víctor M. Molero Ayala
Book
Publication
Madrid : ESIC, 1996
Description
261 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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5.
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Green marketing / Ken Peattie
Book
Publication
London : Pitman, 1992
Description
VII, 344 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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6.
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Forensic marketing : optimizing results from marketing communication : the essential guide / Gavin Barrett
Book
Publication
London : McGraw Hill, 1995
Description
XXI, 204 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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7.
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Logistics and supply chain management : strategies for reducing cost and improving service / Martin Christopher
Book
Publication
London : Prentice Hall Financial Times, 1998
Description
IX, 294 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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8.
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Marketing de redes de distribuição : para Dummies / Zig Ziglar, John P. Hayes ; Ana Beatriz Rodrigues, trad.
Book
Publication
Rio de Janeiro : Campus, 2001
Description
XVIII, 356 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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9.
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Marketing : principles and perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge
Book
Publication
New York : McGraw Hill, 2004
Description
XL, 596 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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10.
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Buyer behavior in marketing strategy / John A. Howard
Book
Publication
Englewood Cliffs : Prentice Hall, 1994
Description
603 p. :
il. ;
24 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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11.
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Marketing : contemporary concepts and practices / William F. Schoell, Joseph P. Guiltinan
Book
Publication
New Jersey : Prentice Hall, cop. 1995
Description
xxvii, 762 p. :
il. ;
28 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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12.
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Essentials of media planning : a marketing viewpoint / Arnold M. Barban, Steven M. Cristol, Frank J. Kopec
Book
Publication
Lincolnwood : NTC Business Books, 1993
Description
153 p. :
il. ;
26 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
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13.
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Marketing in the third world ; Denise M. Johnson, Erdener Kaynak, ed.
Book
Publication
New York : International Business Press, 1996
Description
126 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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14.
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Recherche et Applications en Marketing : RAM / Alain Jolibert, dir. ; Association Française du Marketing, prop.
Periodical
Publication
Grenoble : Presses Universitaires de Grenoble, [199?]-
LocationBiblioteca IPAM Porto
Availability
Available (3).
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15.
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The business marketing course : managing in complex networks / David Ford... [et al.]
Book
Publication
Chichester : John Wiley Sons, cop. 2002
Description
XV, 238 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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16.
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Business marketing / Edward G. Brierty, Robert W. Eckles, Robert R. Reeder
Book
Publication
New Jersey : Prentice Hall, 1998
Description
XX, 683 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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17.
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Dois dedos de espuma / coord. Luís Monteiro Pereira, Fátima Angélico
Book
Publication
Lisboa : Impala, D.L. 2002
Description
191 p. :
il.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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18.
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Beyond maximarketing : the new power of caring and daring / Stan Rapp, Thomas L. Collins
Book
Publication
New York : McGraw Hill, 1994
Description
XXVII, 319 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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19.
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Marketing financiero : principios y estrategias / José Ramon Sanchez Guzman
Book
Publication
Madrid : Editorial Civitas, 1997
Description
340 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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20.
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La cadena de valor agroalimentaria : análisis internacional de casos reales ; Julián Briz, Isabel de Felipe, coord.
Book
Publication
Madrid : Editorial Agrícola, D.L. 2011
Description
831 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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