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1.
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This is marketing : you can't be seen until you learn to see / Seth Godin
Book
Publication
[London] : Penguin Business, 2019
Description
267 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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2.
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Mobile marketing : finding the customers no matter where they are / Cindy Krum
Book
Publication
Indianapolis : QUE, 2010
Description
343 p. :
il. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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3.
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A revolução no marketing mindset : os fatores que estão a mudar o CHIP / André Zeferino
Book
Publication
[S.l.] : Sabedoria Alternativa, 2020
Description
238 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
No copies available
Checked out (1).
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4.
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Strategic database marketing : the masterplan for starting and managing a profitable, custom-based marketing program / Arthur Middleton Hughes
Book
Publication
New York : McGraw-Hill, cop. 2012
Description
VIII, 598 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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5.
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The ultimate web marketing guide / Michael Miller
Book
Publication
Indianapolis : QUE, 2012
Description
618 p. :
il. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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6.
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Promotional marketing / Roddy Mullin
Book
Publication
London : Routledge, 2018
Description
XXIV, 311 p. ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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7.
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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz
Book
Publication
New York : Routledge, 2019
Description
XX, 235 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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8.
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Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Book
Publication
New Jersey : Wiley, 2010
Description
188 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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9.
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Marketing para o século XXI / Philip Kotler ; trad. Saul Barata
Book
Publication
Barcarena : Presença, 2013
Description
277 p. :
il. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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10.
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Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, Kim Bartel Sheehan
Book
Publication
New York : Routledge, 2015
Description
VIII, 351 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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11.
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Brand activation : implementing the real drivers of sales and profit / Graham Brown, Alex McKay, Neale Skalberg
Book
Publication
[Melbourne] : Monterey Press, 2016
Description
100 p. :
il. ;
25 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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12.
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Media planning and buying in the 21st century / Ronald D. Geskey
Book
Publication
[Michigan?] : 2020: Marketing Communications LLC, 2013
Description
558 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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13.
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The new rules of marketing and PR : how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly / David Meerman Scott
Book
Publication
New Jersey : Wiley, 2010
Description
286 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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14.
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Brand storytelling : integrated marketing communications for the digital media landscape / Keith A. Quesenberry, Michael Coolsen
Book
Publication
Maryland : Rowman & Littlefield, 2023
Description
308, [4] p. :
il. ;
26 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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15.
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The activation imperative : how to build brands and business by inspiring action / William Rosen, Laurence Minsky ; foreword by Rory Sutherland
Book
Publication
Lanham : Rowan & Littlefield, cop. 2017
Description
xvii, 203 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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16.
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Rebranding : quando se deve mudar? / texto Fredy Vinagre
Article
Analítico
Distribuição hoje,
nº 404 (Maio 2012),
p. 34-37
LocationBiblioteca IADE-UE
Availability
Available (1).
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17.
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As actividades de marketing em centros comerciais / André Miguel Pires do Carmo
Book
Publication
Lisboa : IADE, 2011
Description
120 p. :
il. ;
30 cm
LocationBiblioteca IADE-UE
Availability
Reference (2).
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18.
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The new rules of marketing and PR : how to use social media, online video, mobile applications, blogs, news releases
& viral marketing to reach buyers directly / David Meerman Scott
Book
Publication
New Jersey : Wiley, cop. 2017
Description
XVII, 426 p. ;
23 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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19.
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Marketing relacional e as redes sociais : um estudo sobre o Facebook como canal de comunicação e a optimização da interacção entre consumidores e marcas / Bruna Pacheco Gil ; orient. Casimiro Ramos
Book
Publication
Lisboa : IADE, 2011
Description
119 f. :
il. ;
30 cm +
CD-ROM
LocationBiblioteca IADE-UE
Availability
Reference (2).
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20.
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Estudo das estratégias de comunicação de marketing das revistas de moda portuguesas : elaboração de um plano ideal de comunicação de marketing / Joana Margarida de Sousa Almeida Lopes
Book
Publication
Lisboa : IADE, 2011
Description
113, VII f. :
il. ;
30 cm +
CD-Rom
LocationBiblioteca IADE-UE
Availability
Reference (2).
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