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1. This is marketing : you can't be seen until you learn to see / Seth Godin Book Publication [London] : Penguin Business, 2019 Description 267 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

2. Mobile marketing : finding the customers no matter where they are / Cindy Krum Book Publication Indianapolis : QUE, 2010 Description 343 p. : il. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

3. A revolução no marketing mindset : os fatores que estão a mudar o CHIP / André Zeferino Book Publication [S.l.] : Sabedoria Alternativa, 2020 Description 238 p. ; 23 cm LocationBiblioteca IADE-UE Availability No copies available Checked out (1).

4. Strategic database marketing : the masterplan for starting and managing a profitable, custom-based marketing program / Arthur Middleton Hughes Book Publication New York : McGraw-Hill, cop. 2012 Description VIII, 598 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

5. The ultimate web marketing guide / Michael Miller Book Publication Indianapolis : QUE, 2012 Description 618 p. : il. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

6. Promotional marketing / Roddy Mullin Book Publication London : Routledge, 2018 Description XXIV, 311 p. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

7. The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz Book Publication New York : Routledge, 2019 Description XX, 235 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

8. Marketing 3.0 : from products to customers to the human spirit / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan Book Publication New Jersey : Wiley, 2010 Description 188 p. ; 24 cm LocationBiblioteca IADE-UE Availability Available (1).

9. Marketing para o século XXI / Philip Kotler ; trad. Saul Barata Book Publication Barcarena : Presença, 2013 Description 277 p. : il. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

10. Advertising media planning : a brand management approach / Larry D. Kelley, Donald W. Jugenheimer, Kim Bartel Sheehan Book Publication New York : Routledge, 2015 Description VIII, 351 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

11. Brand activation : implementing the real drivers of sales and profit / Graham Brown, Alex McKay, Neale Skalberg Book Publication [Melbourne] : Monterey Press, 2016 Description 100 p. : il. ; 25 cm LocationBiblioteca IADE-UE Availability Available (1).

12. Media planning and buying in the 21st century / Ronald D. Geskey Book Publication [Michigan?] : 2020: Marketing Communications LLC, 2013 Description 558 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

13. The new rules of marketing and PR : how to use social media, blogs, news releases, online video, and viral marketing to reach buyers directly / David Meerman Scott Book Publication New Jersey : Wiley, 2010 Description 286 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

14. Brand storytelling : integrated marketing communications for the digital media landscape / Keith A. Quesenberry, Michael Coolsen Book Publication Maryland : Rowman & Littlefield, 2023 Description 308, [4] p. : il. ; 26 cm LocationBiblioteca IADE-UE Availability Available (1).

15. The activation imperative : how to build brands and business by inspiring action / William Rosen, Laurence Minsky ; foreword by Rory Sutherland Book Publication Lanham : Rowan & Littlefield, cop. 2017 Description xvii, 203 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

16. Rebranding : quando se deve mudar? / texto Fredy Vinagre Article Analítico Distribuição hoje, nº 404 (Maio 2012), p. 34-37 LocationBiblioteca IADE-UE Availability Available (1).

17. As actividades de marketing em centros comerciais / André Miguel Pires do Carmo Book Publication Lisboa : IADE, 2011 Description 120 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (2).

18. The new rules of marketing and PR : how to use social media, online video, mobile applications, blogs, news releases & viral marketing to reach buyers directly / David Meerman Scott Book Publication New Jersey : Wiley, cop. 2017 Description XVII, 426 p. ; 23 cm LocationBiblioteca IADE-UE Availability Available (1).

19. Marketing relacional e as redes sociais : um estudo sobre o Facebook como canal de comunicação e a optimização da interacção entre consumidores e marcas / Bruna Pacheco Gil ; orient. Casimiro Ramos Book Publication Lisboa : IADE, 2011 Description 119 f. : il. ; 30 cm + CD-ROM LocationBiblioteca IADE-UE Availability Reference (2).

20. Estudo das estratégias de comunicação de marketing das revistas de moda portuguesas : elaboração de um plano ideal de comunicação de marketing / Joana Margarida de Sousa Almeida Lopes Book Publication Lisboa : IADE, 2011 Description 113, VII f. : il. ; 30 cm + CD-Rom LocationBiblioteca IADE-UE Availability Reference (2).