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1.
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Marketing plans : how to prepare them, how to use them / Malcolm McDonald
Book
Publication
Oxford : Butterworth-Heinemann, 2007
Description
675 p. :
il. ;
25 cm
LocationBiblioteca Universidade Europeia (Lispólis), Biblioteca Universidade Europeia (QBN), Biblioteca IADE-UE
Availability
Available (2).
Reference (1).
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2.
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El Plan de Marketing en la Practica / José Maria Sainz de Vicuña Ancin
Book
Publication
Madrid : ESIC, 1995
Description
348 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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3.
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How to develop a strategic marketing plan : a step-by-step guide / Norton Paley
Book
Publication
Boca Raton : St. Lucie, 2000
Description
XXX, 372 p.
LocationBiblioteca IPAM Porto
Availability
Available (2).
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4.
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Marketing plans : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson
Book
Publication
Chichester : Wiley, 2011
Description
xvi, 573 p. :
il. ;
25 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
Checked out (1).
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5.
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Plano de marketing: uma abordagem processual : grupo Sonangol / Leibniz Avelino Pedro Kundongende ; orient. Nuno Farinha
Book
Publication
Lisboa : IPAM, 2010
Description
84 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
No copies available
In transit (1).
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6.
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La Auditoria de Marketing : cómo pasar de la teoría a la práctica del marketing / Malcom H. B. McDonald, John W. Leppard
Book
Publication
Madrid : Ediciones Díaz de Santos, 1994
Description
296 p.
LocationBiblioteca IADE-UE
Availability
Available (1).
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7.
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Plano de marketing : como prepará-lo... o que ele deve conter / Robert K. Skacel ; Cacilda Rainho Ferrante, trad.
Book
Publication
São Paulo : Nobel, 1992
Description
82 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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8.
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The marketing plan handbook / Alexander Chernev
Book
Publication
[Chicago] : Cerebellum Press, 2018
Description
VII, 139 p. ;
24 cm
LocationBiblioteca IADE-UE
Availability
Available (1).
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9.
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Plano de Marketing : passo a passo / Vicente Ambrósio
Book
Publication
Rio de Janeiro : Reichmann Affonso Editores, 1999
Description
8 fls., 136 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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10.
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Marketing planning in a total quality environment / Robert E. Linneman, John L. Stanton
Book
Publication
New York : The Haworth Press, 1995
Description
XVII, 464 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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11.
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Marketing industrial : fundamentos para a acção business to business / António Carlos Barroso de Siqueira
Book
Publication
São Paulo : Editora Atlas, 1992
Description
364 p., [2] f.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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12.
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Plan de marketing y management : como diseñar e implantar los planes de marketing y lograr ser un profesional en el arte de dirigir / José Maria Ferré Trenzano, Jordi Ferré Nadal
Book
Publication
Madrid : Díaz de Santos, 1998
Description
XXV, 140 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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13.
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Plano de marketing / Carlos Alberto Carvalho Silva ; orient. Elvira Vieira
Book
Publication
Porto : IPAM, 2009
Description
100 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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14.
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Como se hace un plan estrategico : la teoria del marketing estrategico / Francisco Abascal Rojas
Book
Publication
Madrid : ESIC, 1994
Description
xxiv, 435 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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15.
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Plano de marketing : Adega Cooperativa de Guimarães / Alberto Magalhães Lançós ; orient. Filipe Rodrigues
Book
Publication
Porto : IPAM, 2015
Description
94 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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16.
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The marketing plan handbook / Marian Burk Wood
Book
Publication
New Jersey : Prentice Hall, 2007
Description
XV, 190 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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17.
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Plano de marketing empresa MKTupSports / João Malaguerra ; orient. Daniel Sá
Book
Publication
Porto : IPAM, 2013
Description
VIII, 98 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
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18.
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The Marketing Plan : a practitioner's guide / John Westwood
Book
Publication
London : Kogan Page, 1990
Description
218 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
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19.
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Marketing aderente : o guia de marketing para pequenas empresas mais prático do mundo / Jonh Jantsch ; trad. Francisca Folque
Book
Publication
Lisboa : Smartbook, 2008
Description
274, [14] p. ;
23 cm
LocationBiblioteca Universidade Europeia (QBN)
Availability
Available (1).
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20.
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El plan de marketing : como elaborarlo con ayuda informatica / Carlo Cutropia Fernandez ; prol. José Maria Suarez Campos
Book
Publication
Madrid : ESIC, 1996
Description
251 p. +
1 disquete
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
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