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Eloquent images : word and image in the age of new media / ed. by Mary E. Hocks, Michelle R. Kendrick

Secondary Author Hocks, Mary E.
Kendrick, Michelle R.
Publication Cambridge : The MIT Press, 2005 Description 318 p. ; 23 cm ISBN 0262582619 Abstract The emergence of New Media has stimulated debate about the power of the visual to dethrone the cultural prominence of textuality and print. Some scholars celebrate the proliferation of digital images, arguing that it suggests a return to a pictorial age when knowledge was communicated through images as well as through words. Others argue that the inherent conflict between texts and images creates a battleground between the feminized, seductive power of images and the masculine rationality of the printed word. Eloquent Images suggests that these debates misunderstand the dynamic interplay that has always existed between word and image. Arguing that the complex relationship between text and image in New Media does not represent a radical rupture from the past, the book examines rhetorical and cultural uses of word and image both historically and currently. It shows that complex, interpenetrating relationships between verbal and visual communication systems were already evident in hieroglyphic writing and in ancient rhetoric and persist in the work of classical rhetoricians, in cultural studies of technology, even in the binary code distinctions of digital environments. The essays blend theory, critique, and design practice to explore the often contradictory relations of word and image. All of them call for theoretically grounded approaches to hypermedia design [from the back cover].
Contents: Acknowledgements; Introdution: eloquent images / Mary E. Hocks and Michelle R. Kendrick; I - Visual and verbal practices in new media; 1. Critical theory and the challange of new media / Jay David Botler; 2. Seriously visible / Anne Frances Wysocki; 3. The dialogics of new media: video, visualization, and narrative in Red Planet: Scientific and cultural encounters with mars / Helen Burgess, Jeanne Hamming, and Robert Markley; II - Historical relationships between world and image 4. Recovering the multimedia history of writing in the public texts of ancient Egypt / Carol S. Lipson; 5. Digital images and classic persuasion / Kevin LaGrandeur; 6. The word as image in an age of digital reproduction / Matthew G. Kirschenbaum; III - Perception and knowledge in visual and verbal texts 7. Same difference: evolving conclusions about textuality and new media / Nancy Barta-Smith, Danette DiMarco; 8. Illustrations, images, and anti-illustrations / Jan Baetens; 9. Cognitive and educational implications of visually rich media: images and imagination / Jennifer Wiley; IV - Identities and cultures in digital designs 10. Feminist cyborgs live on the World Wide Web: international and not so international contexts / Gail E. Hawisher, Patricia Sullivan; 11. Unheimlich Maneuver: self-image and identificatory practice in virtual reality environments / Alice Crawford; 12. Eloquent interfaces: humanities-based analysis in the age of hypermedia / Ellen Strain, Gregory VanHoosier-Carey; 13. Writing a story in virtual reality / Josephine Anstey; Contributers; Index.
Topical name Comunicação visual
Comunicação digital
Massas - Comunicação
Imagem
CDU 74
316.77
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Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IADE-UE
744.42 HOC Available IA13262
Total holds: 0

The emergence of New Media has stimulated debate about the power of the visual to dethrone the cultural prominence of textuality and print. Some scholars celebrate the proliferation of digital images, arguing that it suggests a return to a pictorial age when knowledge was communicated through images as well as through words. Others argue that the inherent conflict between texts and images creates a battleground between the feminized, seductive power of images and the masculine rationality of the printed word. Eloquent Images suggests that these debates misunderstand the dynamic interplay that has always existed between word and image. Arguing that the complex relationship between text and image in New Media does not represent a radical rupture from the past, the book examines rhetorical and cultural uses of word and image both historically and currently. It shows that complex, interpenetrating relationships between verbal and visual communication systems were already evident in hieroglyphic writing and in ancient rhetoric and persist in the work of classical rhetoricians, in cultural studies of technology, even in the binary code distinctions of digital environments. The essays blend theory, critique, and design practice to explore the often contradictory relations of word and image. All of them call for theoretically grounded approaches to hypermedia design [from the back cover].

Contents:

Acknowledgements;
Introdution: eloquent images / Mary E. Hocks and Michelle R. Kendrick;

I - Visual and verbal practices in new media;
1. Critical theory and the challange of new media / Jay David Botler;
2. Seriously visible / Anne Frances Wysocki;
3. The dialogics of new media: video, visualization, and narrative in Red Planet: Scientific and cultural encounters with mars / Helen Burgess, Jeanne Hamming, and Robert Markley;

II - Historical relationships between world and image
4. Recovering the multimedia history of writing in the public texts of ancient Egypt / Carol S. Lipson;
5. Digital images and classic persuasion / Kevin LaGrandeur;
6. The word as image in an age of digital reproduction / Matthew G. Kirschenbaum;

III - Perception and knowledge in visual and verbal texts
7. Same difference: evolving conclusions about textuality and new media / Nancy Barta-Smith, Danette DiMarco;
8. Illustrations, images, and anti-illustrations / Jan Baetens;
9. Cognitive and educational implications of visually rich media: images and imagination / Jennifer Wiley;

IV - Identities and cultures in digital designs
10. Feminist cyborgs live on the World Wide Web: international and not so international contexts / Gail E. Hawisher, Patricia Sullivan;
11. Unheimlich Maneuver: self-image and identificatory practice in virtual reality environments / Alice Crawford;
12. Eloquent interfaces: humanities-based analysis in the age of hypermedia / Ellen Strain, Gregory VanHoosier-Carey;
13. Writing a story in virtual reality / Josephine Anstey;

Contributers;
Index.

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