Table of contents

Part 1 - Tourism Research: Future Challenges

1. Can Tourism Qualify for Interdisciplinary Research? A European View / Harald Pechlaner & Michael Volgger
2. Challenging ‘Common Knowledge’ in Tourism – A Partial Polemic / Pietro Beritelli; Thomas Bieger; Christian Laesser & Andreas Wittmer

Part 2 - Tourism Policy and Development

3. Peter Keller: A Pioneer of a Sustainable Tourism Policy / Hansruedi Müller
4. Innotour: An Innovation in Tourism Policy / Mike Peters & Birgit Pikkemaat
5. Tourism Satellite Accounts as a Policy Tool – Some Critical Reflections / Egon Smeral
6. Some Directions for the Future Development of a Tourism Satellite Account: The Case of Investments and Government Collective Consumption in Tourism / Christi Frent
7. Tourism as a Strategic Option for Development of Less Developed Regions / Norbert Vanhove
8. Tourism as a Key Topic in Small-Scale Regional Development Processes / Hans Hopfinger & Holger Lehmeier
9. Price Matters – Relevance of Strategic Pricing for Swiss Tourism in the Past, Present and in Future / Monika Bandi & Therese Lehmann Friedli

Part 3 - Destination Research: Management and Governance

10. Tourism Governance and the Influence of Stakeholder Networks – A Case Study from Western Australia / Christof Pforr
11. Applying Business Intelligence for Knowledge Generation in Tourism Destinations – A Case Study from Sweden / Matthias Fuchs; Wolfram Höpken & Maria Lexhagen
12. The Case of Switzerland during the last 20 Years / Miriam Scaglione & Roland Schegg
13. World Heritage as Tourism Destination Drivers / Lise Lyck
14. DMO 3.0 in Practice – From Strategy to Governance / Thomas Steiner
15. Roles of Network-integrating NPOs that Connect Local Stakeholders in Rural Tourism: Evidence from Japan / Yasuo Ohe

Part 4 - Experience: Customer Value and Involvement

16. The Challenge of Branding and Brand Management: Perspectives from the Hospitality Industry / Marco A.Gardini
17. Limits of Modelling Memorable Experiences: How Authentic Shall Events be? / Kirstin Hallmann & Anita Zehrer
18. Co-Creating Tourism Services – A Multiple Case Study of Methods of Customer Involvement in Tourism / Raija Komppula & Hilkka Lassila

Part 5 - Selected Topics in Tourism Research

19. Corporate Social Responsibility in the Tourism Industry: How to Improve CSR through Reporting Systems / Mara Manente; Valeria Minghetti & Erica Mingotto
20. Low-Cost Flights and Changes in Tourism Flows: Evidence from Bergamo-Orio Al Serio International Airport / Andrea Macchiavelli & Andrea Pozzi
21. The Czech Marketing Strategy for Domestic Tourism – The Application of the Strategy Map and BSC Model / Monika Palatkova
22. Will Climate Change Influence the Attractiveness of Cultural Landscapes in Austria? / Ulrike Pröbstl-Haider; Julia Kelemen-Finan; Wolfgang Haider; Thomas Schauppenlehner; Verena Melzer & Nina Mostegl
23. Islands Tourism Seasonality / Giovanni Ruggieri