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Social media strategy : marketing, advertising, and public relations in the consumer revolution / Keith A. Quesenberry Book Publication Lanham : Rowan & Littlefield, 2024 Description xx, 437 p. : il. ; 26 cm LocationBiblioteca IADE-UE Availability Available (1).

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Brand storytelling : integrated marketing communications for the digital media landscape / Keith A. Quesenberry, Michael Coolsen Book Publication Maryland : Rowman & Littlefield, 2023 Description 308, [4] p. : il. ; 26 cm LocationBiblioteca IADE-UE Availability Available (1).

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