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1.
Marketing in Europe : cases studies / ed. Jordi Montaña Book Publication London : Sage, 1994 Description VI, 203 p. LocationIPAM Porto Availability Available (1).

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2.
Principios de marketing internacional : campeões portugueses no estrangeiro / Álvaro Lopes Dias Book Publication Lisboa : Lidel, cop. 2005 Description XV, 236 p. LocationIPAM Porto Availability Available (1).

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3.
A estratégia e o cenário dos negócios : texto e casos / Pankaj Ghemawat ; trad. Nivaldo Montingelli Jr. Book Publication Porto Alegre : Bookman, 2000 Description IX, 380 p. LocationIPAM Porto Availability Available (1).

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4.
Management of a sales force / William J. Stanton, Richard H. Buskirk, Rosann L. Spiro Book Publication Boston : McGraw Hill Irwin, 2003 Description XXIII, 564 p. LocationIADE-UE Availability Available (1).

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5.
Cases in European marketing management / John A. Quelch, Kamran Kashani, Sandra Vandermerwe Book Publication Burr Ridge : Irwin, 1994 Description XIII, 525 p. LocationIPAM Porto Availability Available (1).

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6.
Marketing mistakes / Robert F. Hartley Book Publication New York : John Wiley Sons, 1995 Description X, 366 p. LocationIPAM Porto Availability Available (1).

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7.
Administração de operações de serviço / Robert Johnston, Graham Clark ; trad. Ailton Bomfim Brandão Book Publication São Paulo : Atlas, 2002 Description 562 p LocationBiblioteca Universidade Europeia Availability Available (1).

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8.
Marketing de patrocínio / Francisco Paulo de Melo Neto Book Publication Rio de Janeiro : Editora Sprint, 2000 Description 356 p. LocationIPAM Porto Availability Available (1).

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9.
Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi Book Publication Boston : McGraw-Hill/Irwin, cop. 2000 Description XXII, 321 p. + 1 CD-ROM LocationIPAM Porto Availability Available (1).

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10.
Psychological foundations of marketing : the keys to consumer behavior / Allan J. Kimmel Book Publication London : Routledge, 2018 Description XVIII, 465 p. LocationIPAM Porto Availability Reference (1).

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11.
A comunicação interna na empresa / Vítor Almeida Book Publication Lisboa : Áreas, cop. 2003 Description 206 p. ; 24 cm LocationIADE-UE Availability Available (1).

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12.
A comunicação interna na empresa / Vítor Almeida Book Publication Lisboa : Práxis, 2000 Description 182 p. ; 24 cm LocationIADE-UE Availability Available (1).

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13.
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Definição de estratégias na Internet / Álvaro Lopes Dias Book Publication Lisboa : Strategy for improvement, 2005 Description 180 p. ; 24 cm LocationIADE-UE Availability Available (1).

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14.
Case problems in financial management / William H. Marsh, Harry R. Kuniansky Book Publication New Jersey : Prentice Hall, 1988 Description 267 p. ; 23 cm LocationIADE-UE Availability Available (1).

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15.
When America does it right : case studies in service quality / Jay W. Spechler Book Publication Norcross : Industrial Engineering and Management Press, 1989 Description 599 p. ; 24 cm LocationIADE-UE Availability Reference (1).

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16.
Business marketing management : a strategic view of industrial and organizational markets / Michael D. Hutt, Thomas W. Speh Book Publication Mason : Thomson, 2004 Description 714 p. ; 26 cm LocationBiblioteca Universidade Europeia, IPAM Porto Availability Available (2).

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17.
Problems in marketing / E. Raymond Corey, Christopher H. Lovelock, Scott Ward Book Publication New York : McGraw-Hill, 1981 Description XVIII, 810 p. LocationIPAM Porto Availability Available (1).

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18.
Marketing contemporâneo : novas práticas de gestão : com estudo de casos brasileiros ; Antonio Carlos Giuliani, org. Book Publication São Paulo : Saraiva, 2006 Description XXVI, 309 p. LocationIPAM Porto Availability Available (1).

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19.
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Os segredos dos case-study / texto Géraldine Correia Article Analítico Exame, Nº 272 (Dezembro 2006), p. 144-146 LocationIADE-UE Availability Available (1).

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20.
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Desenvolvimento organizacional : casos e instrumentos brasileiros / Edela Lanzer Pereira de Souza Book Publication São Paulo : Edgard Blücher, 1975 Description 105 p. ; 21 cm LocationIADE-UE Availability Available (1).

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