|
1.
|
Business market management : understanding, creating and delivering value / James C. Anderson, James A. Narus
Book
Publication
New Jersey : Prentice Hall, cop.2004
Description
XX, 460 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
2.
|
Net worth : shaping markets when customers make the rules / John Hagel III, Marc Singer
Book
Publication
Boston : Harvard Business School, cop. 1999
Description
XX, 311 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
3.
|
O tempo do serviço ao cliente / Jean-Luc Fessard ; colab. Paul Meert ; trad. Vitor Manuel dos Santos Romaneiro
Book
Publication
Mem Martins : Cetop, 1995
Description
218 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
4.
|
CEM - Concepção à escuta do mercado : organizar a escuta dos clientes para obter vantagem concorrencial / Shoji Shiba ; trad. Alina Oliveira
Book
Publication
Lisboa : Sílabo, 2001
Description
159 p
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
5.
|
Don't just relate advocate : a blueprint for profit in the era of customer power / Glen Urban
Book
Publication
Upper Saddle River : Wharton School Publishing, cop. 2005
Description
xvii, 234, [3] p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
|
|
6.
|
Os serviços no combate ao despovoamento do interior português / Frederico Nobre ; orient. Isabel Romão
Book
Publication
Lisboa : IPAM, 2012
Description
80 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
No copies available
In transit (1).
|
|
7.
|
Criação de valor para o cliente / Michel H. Montebello ; tradução Herlândina Ribeiro
Book
Publication
Lisboa : Monitor, 2003
Description
IX, 210 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
8.
|
Na pele de quem paga : o cliente tem sempre razão? / Rodolfo Lima Martensen ; org. Julio Pimentel ; rev. Marcia Menin
Book
Publication
São Paulo : ESPM : Referência, 2005
Description
203 p. : il.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
9.
|
Marketing relacional : un nuevo enfoque para la seducción y fidelización del cliente / Pedro J. Reinares Lara, José Manuel Ponzoa Casado ; prólogo de José Joaquín González
Book
Publication
Madrid : Financial Times - Prentice Hall, cop. 2002
Description
XIV, 303 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
10.
|
Clientes para toda a vida : como grandes profissionais desenvolvem sólidos relacionamentos / Jagdish Sheth, Andrew Sobel ; trad. Nivaldo Montingelli Jr. ; rev. técnica Teniza da Silveira
Book
Publication
Porto Alegre : Bookman, 2001
Description
169 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
11.
|
How to turn customer service into customer sales / Bernard Katz
Book
Publication
Illinois : NTC Business Books, 1987
Description
168 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
12.
|
Comportamento do cliente : indo além do comportamento do consumidor / Jagdish N. Sheth, Banwari Mittal, Bruce I. Newman ; trad. Lenita M. R. Esteves ; rev. téc. Rubens da Costa Santos
Book
Publication
São Paulo : Atlas, 2001
Description
795 p.
LocationBiblioteca IPAM Porto, Biblioteca Universidade Europeia (QBN)
Availability
Available (2).
|
|
13.
|
Relationship marketing : new strategies, techniques and technologies to win the customers you want and keep them forever / Ian H. Gordon
Book
Publication
Toronto : John Wiley, cop. 1998
Description
XI, 314 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
14.
|
Customer relationship management : making hard decisions with soft numbers / John Anton ; colab. Jodie E. Monger... [et al.]
Book
Publication
New Jersey : Prentice Hall, 1995
Description
VII, 183 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
15.
|
Marketing emocional / Scott Robinette e Claire Brand com Vicki Lenz
Book
Publication
São Paulo : Makron Books, 2002
Description
XIX, 242 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
16.
|
ACP : marca umbrella de confiança / Hugo Pereira ; orient. Isabel Romão
Book
Publication
Lisboa : IPAM, 2012
Description
111 p.
LocationBiblioteca Universidade Europeia (QBN)
Availability
Reference (1).
In transit (1).
|
|
17.
|
Marketing de relacionamento : (aftermarketing) : Como usar o database marketing para a retenção de clientes ou consumidores e obter a recompra continuada de seus produtos ou serviços / Terry G. Vavra ; trad. Ailton Bomfim Brandão ; rev. tecn. José Augusto Nascimento
Book
Publication
São Paulo : Atlas, 1993
Description
323 p.
LocationBiblioteca IPAM Porto
Availability
Reference (1).
|
|
18.
|
CRM at the speed of light : capturing and keeping customers in Internet real time / Paul Greenberg
Book
Publication
New York : McGraw-Hill, cop. 2002
Description
XVI, 480 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
19.
|
Key account management : tools and techniques for achieving profitable key supplier status / Peter Cheverton
Book
Publication
London : Kogan Page, 2015
Description
X, 397 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|
|
20.
|
Traffic Secrets : The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers / Russell Brunson
Book
Publication
Estados Unidos : Hay House, 2020
Description
XVIII, 330 p.
LocationBiblioteca IPAM Porto
Availability
Available (1).
|