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Princípios de marketing / Philip Kotler, Gary Armstrong ; trad. Cristina Yamagami Book Publication São Paulo : Prentice Hall, 2007 Description xix, 600 p. LocationBiblioteca Universidade Europeia (QBN), Biblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (5). Reference (1).

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2.
Princípios de marketing / Philip Kotler, Gary Armstrong ; Arlete Simille Marques, Sabrina Cairo, trad. ; Dilson Gabriel dos Santos, Francisco J. S. Mendizabal Alvarez, rev. Book Publication São Paulo : Prentice Hall, 2003 Description X, 593 p. LocationBiblioteca IPAM Porto, Biblioteca IADE-UE Availability Available (1). Reference (1).

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