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Entrepreneurship : successfully launching new ventures / Bruce R. Barringer, R. Duane Ireland

Main Author Barringer, Bruce R. Coauthor Ireland, R. Duane Edition 6th ed. Publication Harlow : Pearson Education, cop. 2019 Description 617 p. : il. ; 28 cm ISBN 9781292255330 Topical name Empreendedorismo CDU 65.016.1
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Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
65.016.1 BAR Available 9835
Total holds: 0

Table of contents

Part I - Decision to Become an Entrepreneur

1. Introduction to Entrepreneurship

Part II - Developing Successful Business Ideas

2. Recognizing Opportunities and Generating Ideas
3. Feasibility Analysis
4. Developing an Effective Business Model
5. Industry and Competitor Analysis
6. Writing a Business Plan

Part III - Moving from an Idea to an Entrepreneurial Firm

7. Preparing the Proper Ethical and Legal Foundation
8. Assessing a New Venture's Financial Strength and Viability
9. Building a New-Venture Team
10. Getting Financing or Funding

Part IV - Managing and Growing an Entrepreneurial Firm

11. Unique Marketing Issues
12. The Importance of Intellectual Property
13. Preparing for and Evaluating the Challenges of Growth
14. Strategies for Firm Growth
15. Franchising

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