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Results of search for 'au:Roddy Mullin' with limit(s): 'holdingbranch:IPAM-MT'
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Authors
Mullin
Cummins
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IPAM Porto
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Series
Marketing in action
Topics
Vendas
Promoção de vendas, técnicas
Marketing direto
Estudos de caso
Your search returned 2 results.
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1.
Direct marketing : a step-by-step guide to effective planning and targeting
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Roddy Mullin
Book
Publication
London : Kogan Page, 2002
Description
XII, 180 p
Location
IPAM Porto
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2.
Sales promotion : how to create and implement campaigns that really work
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Roddy Mullin, Julian Cummins
Book
Publication
London : Kogan Page, 2006
Description
XVI, 256 p
Location
IPAM Porto
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Languages:
English
Português
