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Results of search for 'au:Bagozzi Richard P.'
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Bagozzi
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Marketing
Mercado
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1.
Principles of marketing research
; ed. Richard P. Bagozzi
Book
Publication
Oxford : Blackwell Business, cop. 1994
Description
xii, 430 p.
Location
Biblioteca Universidade Europeia (QBN)
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2.
Marketing management
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Richard P. Bagozzi... [et al.]
Book
Publication
New Jersey : Prentice Hall, 1998
Description
XXII, 718 p.
Location
Biblioteca IPAM Porto
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