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Marketing strategy : planning and implementation / Orville C. Walker Jr., Harper W. Boyd Jr., Jean-Claude Larréché Book Publication Chicago : Irwin, 1995 Description XXIV, 392 p. LocationBiblioteca IPAM Porto Availability Available (1).

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Marketing management : a strategic approach with a global orientation / Harper W. Boyd Jr., Orville C. Walker Jr., Jaen-Claude Larréché Book Publication Boston : McGraw-Hill, 1998 Description XXII, 547 p. LocationBiblioteca IPAM Porto Availability Available (1).

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