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Principios de marketing / Agueda Esteban Talaya... [et al.]

Coauthor Esteban Talaya, Agueda
Madariaga Miranda, Jesús García de
Narros González, Maria José
Olarte Pascual, Cristina
Reinares Lara, Eva
Saco Vázquez, Manuela
Publication Madrid : ESIC, 1997 Description xxv, 732 p. + 1 CD-ROM ISBN 8473561554 Topical name Marketing
Marketing - Gestão
CDU 658.8
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Holdings
Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca Universidade Europeia (QBN)
658.8 EST/MAD Available 9968
Book Biblioteca IPAM Porto
658.8 PRI 1570 Available 1570
Total holds: 0

Índice

1. Marketing: funciones y entorno
2. Mercado y demanda en marketing
3. Planificación e información de marketing
4. Producto
5. Distribución comercial
6. Comunicación comercial
7. Organización de marketing
8. Áreas de aplicación de marketing

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