Catálogo bibliográfico
Bibliographic catalog
Item type | Current location | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
Book | Biblioteca IPAM Porto | 658.8 BRA 2191 | Available | 2191 |
Contents
Part I - Marketing and its environment
1. Marketing dynamics
2. The European marketing environment
Part II - Customers and markets
3. Customer behavior
4. Organizational buying behavior
5. Segmenting markets
6. Marketing information and research
Part III - Product
7. Anatomy of product
8. Product management
9. New product development
Part IV - Price
10. Pricing: context and concepts
11. Pricing strategies
Part V Place
12. Marketing channels
13. Retailers and wholesalers
14. Physical distribution and logistics
Part VI - Promotion
15 Communication and promotional mix
16. Advertising
17. Sales promotion
18. Personal selling and sales management
19. Direct marketing
20. Public relations, sponsorship and exhibitions
Part VII - Marketing management
21. Strategic management
22. Marketing planning, management and control
Part VIII - Marketing applications
23. Services marketing
24. Marketing and the smaller business
25. International marketing
26. Current perspectives in marketing
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