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1.
Princípios de marketing / Philip Kotler, Gary Armstrong ; Alexandre S. Martins, trad. ; Mauro Calixta Tavares, rev.

Monografia Publication: Rio de Janeiro : Prentice Hall, 1993 Description: 478 p.Location: IPAM Porto, Biblioteca Universidade Europeia Availability: Available (1). Reference (2).


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2.
Princípios de marketing / Philip Kotler, Gary Armstrong ; Cristina Yamagami, trad.

Monografia Publication: São Paulo : Prentice Hall, 2007 Description: XIX, 600 p.Location: Biblioteca Universidade Europeia, IPAM Porto, IADE-UE Availability: Available (4). Reference (2). Checked out (2).


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