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Compreensão dos fatores explicativos do customer engagement gerado através das redes sociais / Cristiana Victória Tavares da Silva ; orient. Mafalda Nogueira Book Publication Porto : IPAM, 2020 Description 90 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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Covet House : the importance of digital marketing in the luxury industry / Beatriz Costa Gouveia Santos ; orient. Miriam Salomão Book Publication Porto : IPAM, 2023 Description 85 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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Online customer engagement on instagram : an analysis of subscription video-on-demand services’ posts / Bárbara Gomes Simões ; orient. Miriam Salomão Book Publication Porto : IPAM, 2022 Description 110 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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O papel do marketing experiencial na lealdade à marca : o setor automóvel / João Carlos de Matos Cunha Viana de Carvalho ; orient. António Mendes e Joaquim Casaca Book Publication Lisboa : IADE-UE, 2018 Description 127 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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Avaliação do impacto da presença digital na relação com o consumidor : Estudos de caso : Zambeze Restaurante & Rooftop Bar, Amazónia e Rodízio do Gelo / Diana Jorge do Nascimento Antunes ; orient. José Ferro Camacho E-resource Publication Lisboa : IADE-UE, 2023 Description PDF LocationBiblioteca IADE-UE Availability Available (1).

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Modelo de gamification aplicado ao sector da saúde / Margarida Barradas Sottomayor Neuparth Book Publication Lisboa : IADE-UE, 2017 Description 218 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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What is engagement? : Glymt.com case / Nuno André Ferreira Cardoso Book Publication Lisboa : IADE-U, 2016 Description 89 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Reference (1).

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Engagement emocional e estratégias de conteúdo no Instagram / Maria Inês Galhardo Coelho Queiroga Valentim E-resource Publication Lisboa : IADE-UE, 2021 Description PDF LocationBiblioteca IADE-UE Availability Available (1).

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