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Online customer engagement on instagram : an analysis of subscription video-on-demand services’ posts / Bárbara Gomes Simões ; orient. Miriam Salomão Book Publication Porto : IPAM, 2022 Description 110 p. LocationBiblioteca IPAM Porto Availability Reference (1).

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La aplicación empresarial del marketing viral y el efecto boca-oreja electrónico. Opiniones de las empresas / Virginia Aguilar Arcos, Sonia San Martín Gutiérrez, René Payo Hernanz Article Analítico Cuadernos de Gestión, vol. 14, n.º 1, pp. 15-31 LocationBiblioteca IPAM Porto Availability Reference (1).

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An analysis of online reviews by language groups: the case of hotels in Porto, Portugal / Luís Pacheco Article Analítico European Journal of Tourism Research, vol. 14 (2016), pp. 66-74 LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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Weight of criteria in hotel selection: An empirical illustration based on TripAdvisor criteria / Mustafeed Zaman, Laurent Botti, Tan Vo Thanh Article Analítico European Journal of Tourism Research, vol. 13 (2016), pp. 132-138 LocationBiblioteca Universidade Europeia (QBN) Availability Reference (1).

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A influência do word of mouth online na decisão de compra do consumidor / Diogo Alberto Ferreira de Sá Rodrigues ; orient. Georg Dutschke Book Publication Lisboa : IADE-U, 2014 Description 185 p. : il. ; 30 cm LocationBiblioteca IADE-UE Availability Available (1). Reference (1).

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Traditional advertising ou branded content : fortalecer a lealdade no séc. XXI / João Xavier Ferreira Carvalho ; orient. António Mendes E-resource Publication Lisboa : IADE-UE, 2021 Description PDF LocationBiblioteca IADE-UE Availability Available (1).

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Desempenho da marca turística da região de Setúbal, segundo o Just in-Time knowledge Brand Model / Ana Raquel Alves Caeiro ; orient. Carlos Alves Rosa E-resource Publication Lisboa : IADE-UE, 2020 Description PDF LocationBiblioteca IADE-UE Availability Available (1).

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