000			01917cam a2200241 4500
001			13414
010			_a0-273-60513-5
100			_a19980626d1997 u||y0pory50 ba
101	0		_aeng
102			_aGB
200	1		_aPrinciples of marketing _fFrances Brassington, Stephen Pettitt
210			_aLondon _cPitman _d1997
215			_aXVIII, 1086 p.
321			_aContents Part I - Marketing and its environment 1. Marketing dynamics 2. The European marketing environment Part II - Customers and markets 3. Customer behavior 4. Organizational buying behavior 5. Segmenting markets 6. Marketing information and research Part III - Product 7. Anatomy of product 8. Product management 9. New product development Part IV - Price 10. Pricing: context and concepts 11. Pricing strategies Part V – Place 12. Marketing channels 13. Retailers and wholesalers 14. Physical distribution and logistics Part VI - Promotion 15 Communication and promotional mix 16. Advertising 17. Sales promotion 18. Personal selling and sales management 19. Direct marketing 20. Public relations, sponsorship and exhibitions Part VII - Marketing management 21. Strategic management 22. Marketing planning, management and control Part VIII - Marketing applications 23. Services marketing 24. Marketing and the smaller business 25. International marketing 26. Current perspectives in marketing
606			_92131 _2Autoridade _aMarketing
606			_9306 _aMarketing _xGestão _2Autoridade
675			_a658.8 _vBN _zpor
700		1	_aBrassington _bFrances
701		1	_aPettitt _bStephen
801		0	_aPT _bIPAM _gRPC
090			_a13414
942			_cMON _n0