000			00589 2200217 4500
001			31905
010			_a9783433031179
100			_a20180216d2015 m||y0pory50 ba
101			_aeng
102			_aDE
200			_aThe world as design _fOtl Aicher _gwith an introduction by Wolfgang Jean Stock
205			_a2nd ed.
210			_aBerlin _cErnst & Sohn _dcop. 2015
215			_a192 p. _d22 cm
330			_aOtl Aicher (1922-1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule fur Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times. Otl Aicher's writings are explorations of the world, a substantive part of his work. In moving through the history of thought and design, building and construction, he assures us of the possibilities of arranging existence in a humane fashion. As ever he is concerned with the question of the conditions needed to produce a civilised culture. These conditions have to be fought for against apparent factual or material constraints and spiritual and intellectual substitutes on offer. Otl Aicher likes a dispute. For this reason, the volume contains polemical statements on cultural and political subjects as well as practical reports and historical exposition. He fights with productive obstinacy, above all for the renewal of Modernism, which he claims has largely exhausted itself in aesthetic visions; he insists the ordinary working day is still more important than the "cultural Sunday". Wolfgang Jean Stock [from the back cover]
330			_aContents: Preface by sir Norman Foster; Introduction; Crisis of modernism; Doing without symbols; Aesthetic experience; The third modernism; Charles Eames; Hans Gugelot; Flying machines by Paul Mc Cready; Bauhaus and Ulm; Architecture as a reflection of the state; The non-usable useful item; The signature; Intelligent building; My workspace does not yet exist; Difficulties dor architects and designers; Appearance; Graphic designer's space to bem themselves; A new typeface; The world as design; Afterword; Sources.
606			_912257 _aDesign _zSéc. 20
675			_a74 _vBN _zpor
675			_zpor _vBN
700		1	_932595 _aAicher _bOtl _f1922-1991
702			_934961 _aStock _bWolfgang Jean
090			_a31905
942			_cMON _n0