Lambin, Jean-Jacques, 1933-
Market-driven management : strategic and operational marketing / Jean-Jacques Lambin ; with Isabelle Schuiling
Market-driven management : strategic and operational marketing / Jean-Jacques Lambin ; with Isabelle Schuiling
. - 3rd ed
. - New York : Palgrave, 2012
. - XXV, 590 p. 25 cm
. - 9780230276024
Marketing - Europa /
Marketing - Gestão /
Marketing estratégico /
658.8 /
658.8 LAM (Biblioteca IADE-UE) - IA12552
