McDonald, Malcolm
The marketing audit : translating marketing theory into practice / Malcolm H. B. McDonald
The marketing audit : translating marketing theory into practice / Malcolm H. B. McDonald
. - London : Butterworth-Heinemann, 1991
. - VII, 268 p.
. - 0750600896
Marketing /
Marketing - Auditoria /
658.8 [AUD] /
658.8 [AUD] MCD 6048 (Biblioteca IPAM Porto) - 6048