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The marketing audit : translating marketing theory into practice / Malcolm H. B. McDonald

Main Author McDonald, Malcolm Publication London : Butterworth-Heinemann, 1991 Description VII, 268 p. ISBN 0750600896 Abstract índice: 1- Understanding the marketing process; 2- The marketing planning process - the main steps; 3 - Removing the barriers to marketing planning; 4- The customer and market audit; 5- The product audit; 6- Setting marketing objectives and strategics; 7- Advertising and sales promotion; 8- The sales plan; 9- The pricing plan; 10- The distribution plan; 11- Marketing information. forecasting and organizing for marketing palnning; 12- Implementing the market plan Topical name Marketing
Marketing - Auditoria CDU 658.8 [AUD]
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Item type Current location Call number Status Date due Barcode Item holds
Book Biblioteca IPAM Porto
658.8 [AUD] MCD 6048 Available 6048
Total holds: 0

índice: 1- Understanding the marketing process; 2- The marketing planning process - the main steps; 3 - Removing the barriers to marketing planning; 4- The customer and market audit; 5- The product audit; 6- Setting marketing objectives and strategics; 7- Advertising and sales promotion; 8- The sales plan; 9- The pricing plan; 10- The distribution plan; 11- Marketing information. forecasting and organizing for marketing palnning; 12- Implementing the market plan

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