The Routledge companion to the future of marketing / ed. Luiz Moutinho, Enrique Bigné, Ajay K. Manrai
The Routledge companion to the future of marketing / ed. Luiz Moutinho, Enrique Bigné, Ajay K. Manrai
. - Abingdon : Routledge, 2014
. - xxxi, 470 p. : il., gráf. 26 cm
. - (Routledge companions in business, management and accounting
. - 9780415625920
Marketing - Gestão /
Marketing - Novas tendências /
658.8 /
658.8 MOU/BIG (Biblioteca IPAM Lisboa) - 9866
